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5 Mistakes Businesses Should Avoid On Social Media

Social media has never had as big of an influence on us as it has today. Most of us get our daily news through a social media platform, and many of us get inspiration and start our consumer travels on Facebook or Instagram.

This is why every business should be visible on their preferable social media platform and try to make the most out of the opportunities that social media provides.

And even though we do find most businesses on social media, there are some important things you should think of before trying it. In this article, we’re going to list up the 5 mistakes your business could make, but shouldn’t.

  1. Not Getting to Know Your Audience.
    Yes, you’ve probably heard this before and you may think that you already know your audience. That is why you have your own business, right? However, even though you know how your consumers act in terms of purchasing your services or products, do you really know how they behave on social media? Get to know your audience on the right platform and make them relate to you. Today, good branding is mostly about connecting with people on an emotional level, even if you’re services are personal loans or you’re selling cars.
    The plus side of using social media for marketing purchases, is that you can control what and when your content is going to be viewed, and to whom.
  2. Not Dealing With Complaints.
    Many consumers tend to vent about their problems on social media, and sometimes the complaints may be about your business, written directly on your social profile. If this happens, don’t ignore the comments. Reply as politely as possible, and feel free to sign the reply with your own name. This make you seem like you’re up to speed, human, and interested in interacting with your customers.
  3. Don’t Be too Pushy.
    When the purpose is to sell a product or a service, it’s easy to get too pushy. But restrain yourself from doing so. Your social media profile should be about connecting with people, so try to be more laid back and human than what you would be in a more formal setting.
    Involve and interact with your followers, but don’t forget to keep the topics about your business and what you stand for. If your business provides bank services, your profile should mostly include content that are bank related.
  4. Focus on Just One or Two Social Media Platforms.
    When you have a smaller business, it’s simply not necessary to be active on every social media platform there is. Choose the most relevant ones – for most people it would be Facebook and Instagram, and for younger customers, Snapchat. Having too many platforms to keep track of is just time consuming and not rewarding as there would be a lack of quality in content.
    If you find yourself struggling with keeping track on social media, you should consider hiring a social media employee. You may also want to look for interns as they’re still in school and up to date on the most recent trends.
  5. Have a Social Media Marketing Strategy.
    Many companies do not succeed on social media due to a missing marketing strategy. Find out what you want to achieve through social media. Do you want to get many followers? The next question then becomes: Why? Is it to increase sales or to increase corporate authority? Or maybe you want both? It’s important to know that without any goals you won’t be able to achieve anything either.

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Alexandra Dimitropoulou
Deputy executive editor at the ​CEOWORLD magazine. Writer, internet person, professional restaurant recommender, and native New Yorker. Passions: health & wellness, coffee, running & dogs.
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