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A Matter Of Debate

How To Become An Expert In Your Field?

Have you ever wondered what it would be like to become a respected leader in your field? If you like the idea but don’t know where to start, the good news is that it’s not hard to find personal branding and thought leadership opportunities. The route you will take largely depends on your strengths and abilities. The process doesn’t happen overnight but here are some ideas that will help you along the way.

Be an educator in your field

The best way to show your expertise is by teaching others. Think about creating guest posts, ebooks, and infographics on interesting topics in your field to share your knowledge.

If you have a way with words, you could regularly write articles for your company website or to post on social media platforms, like LinkedIn. For example, if you wanted to position yourself as a financial advisor, you could advise about how to invest wisely or offer tips on the most suitable ways to prepare for retirement.

Speak at a conference

If you’re a gifted speaker, keep an eye open for opportunities to speak, such as participating in a conference. Approach the organizers of a conference to find out if you can be a panelist at one of the sessions.

If you’re in a brick and mortar business, you should consider joining local organizations and networking clubs to learn about events you can speak at or even sponsor. Getting yourself in front of your peers at such an event is one of the best ways of positioning yourself as an authority.

Start a podcast

Think about starting a series of podcasts about specific problems your target market faces and how to solve them. You could address one problem at a time and if you do it in an entertaining way, people will look forward to your next one.

If experts, such as CPA leaders today give podcasts offering sound advice, people will keep listening and even suggest to others that they should listen too.

Align yourself with influencers

The easiest way to do this is to partner up with an influencer and do something together. BuzzSumo allows you to search for influencers based on keywords. When you first start approaching influencers, don’t expect everyone to jump at the chance of working with you. Start off small and find like-minded people to work with where both parties can benefit from collaborating.

Write a book

Writing a book is one way to establish your authority. Thought leaders usually have a book or two on Amazon and these may even be created by combining existing blog posts. Promoting your book to your email list can bring you some decent publicity.

Don’t be afraid of failure

Do not fear to fail as making mistakes is one of the best ways to learn and grow. Never regard failure as a reason to back off from seizing opportunities. Your leadership skills are honed through practice.

Ask for help when necessary

Good leaders are team players and know how to reach out when they need help. Asking for help never makes you less of an expert or leader. You gain more respect when you’re able to listen to others and learn from them, rather than thinking you know it all.

Last word

Don’t let any opportunity pass you by, whether you’re invited to speak on a local radio program or be a guest on a podcast. Stepping out into the spotlight will take you out of your comfort zones but it is the best way to attract attention. The payoff is that all your efforts will make you regarded a leader in your industry.


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Emma London
Energetic journalist and broadcaster. Contributing editor. My dream is to have dinner with Richard Branson, Ratan Tata, & Elon Musk. Champagne connoisseur. NYU alumna and Yoga teacher.