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CEO Confidential

$20.7 Billion: Here’s How Much Americans Are Expected To Spend On Valentine’s Day

In 2019, Americans are expected to spend an average $161.96 on Valentine’s Day, up from $143.56 last year, and breaks the previous record of $146.84, set in 2016.

And the numbers show that Americans open their wallets wide for this romantic holiday.

Spending in the U.S. this Valentine’s Day is expected to reach $20.7 billion, an increase from last year’s $19.6 billion and easily tops the previous record of $19.7 billion, also set in 2016.

To determine Valentine’s Day spending in the US, CEOWORLD magazine reviewed the latest data from the National Retail Federation Statistics. The table below shows Valentine’s Day spending in the U.S. from 2004 to 2019.

The spending increases come even though only 51% of Americans plan to celebrate the holiday, down from 55% last year and a high of 63% in 2007.

Valentine’s Day spending in the United States from 2004 to 2019:

  • 2019: $20.7 billion
  • 2018: $19.6 billion
  • 2017: $18.2 billion
  • 2016: $19.7 billion
  • 2015: $18.9 billion
  • 2014: $17.3 billion
  • 2013: $18.6 billion
  • 2012: $17.6 billion
  • 2011: $15.7 billion
  • 2010: $14.13 billion
  • 2009: $14.67 billion
  • 2008: $17.02 billion
  • 2007: $16.91 billion
  • 2006: $13.7 billion
  • 2005: $13.19 billion
  • 2004: $12.79 billion
Valentine’s Day spending in the United States from 2004 to 2019

Have you read?

# Global Passport Ranking, 2019.
# GDP Rankings Of The World’s Largest Economies, 2019.
# Best Countries For Business In Europe For Non-European Investors, 2019 .
# World’s Top 100 Cities To Reside In For 2019.

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Emma London
Emma London is a columnist and member of the ​CEOWORLD magazine editorial board. She's one of the magazine's founding editors and leads global newsroom coverage and management. Having lived in five different countries — the United States, Canada, Australia, Spain, and the United Kingdom - Emma is obsessed with how tech empowers people from all walks of life. She is fluent in Spanish.