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CEO Confidential

$20.7 Billion: Here’s How Much Americans Are Expected To Spend On Valentine’s Day

In 2019, Americans are expected to spend an average $161.96 on Valentine’s Day, up from $143.56 last year, and breaks the previous record of $146.84, set in 2016.

And the numbers show that Americans open their wallets wide for this romantic holiday.

Spending in the U.S. this Valentine’s Day is expected to reach $20.7 billion, an increase from last year’s $19.6 billion and easily tops the previous record of $19.7 billion, also set in 2016.

To determine Valentine’s Day spending in the US, CEOWORLD magazine reviewed the latest data from the National Retail Federation Statistics. The table below shows Valentine’s Day spending in the U.S. from 2004 to 2019.

The spending increases come even though only 51% of Americans plan to celebrate the holiday, down from 55% last year and a high of 63% in 2007.

Valentine’s Day spending in the United States from 2004 to 2019:

  • 2019: $20.7 billion
  • 2018: $19.6 billion
  • 2017: $18.2 billion
  • 2016: $19.7 billion
  • 2015: $18.9 billion
  • 2014: $17.3 billion
  • 2013: $18.6 billion
  • 2012: $17.6 billion
  • 2011: $15.7 billion
  • 2010: $14.13 billion
  • 2009: $14.67 billion
  • 2008: $17.02 billion
  • 2007: $16.91 billion
  • 2006: $13.7 billion
  • 2005: $13.19 billion
  • 2004: $12.79 billion
Valentine’s Day spending in the United States from 2004 to 2019

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Emma London

Emma London

Energetic journalist and broadcaster. Contributing editor. My dream is to have dinner with Richard Branson, Ratan Tata, & Elon Musk. Champagne connoisseur. NYU alumna and Yoga teacher.
Emma London

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