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CEOWORLD magazine - Latest - Education and Career - $20.7 Billion: Here’s How Much Americans Are Expected To Spend On Valentine’s Day

Education and Career

$20.7 Billion: Here’s How Much Americans Are Expected To Spend On Valentine’s Day

In 2019, Americans are expected to spend an average $161.96 on Valentine’s Day, up from $143.56 last year, and breaks the previous record of $146.84, set in 2016.

And the numbers show that Americans open their wallets wide for this romantic holiday.

Spending in the U.S. this Valentine’s Day is expected to reach $20.7 billion, an increase from last year’s $19.6 billion and easily tops the previous record of $19.7 billion, also set in 2016.

To determine Valentine’s Day spending in the US, CEOWORLD magazine reviewed the latest data from the National Retail Federation Statistics. The table below shows Valentine’s Day spending in the U.S. from 2004 to 2019.

The spending increases come even though only 51% of Americans plan to celebrate the holiday, down from 55% last year and a high of 63% in 2007.

Valentine’s Day spending in the United States from 2004 to 2019:

  • 2019: $20.7 billion
  • 2018: $19.6 billion
  • 2017: $18.2 billion
  • 2016: $19.7 billion
  • 2015: $18.9 billion
  • 2014: $17.3 billion
  • 2013: $18.6 billion
  • 2012: $17.6 billion
  • 2011: $15.7 billion
  • 2010: $14.13 billion
  • 2009: $14.67 billion
  • 2008: $17.02 billion
  • 2007: $16.91 billion
  • 2006: $13.7 billion
  • 2005: $13.19 billion
  • 2004: $12.79 billion
Valentine’s Day spending in the United States from 2004 to 2019

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CEOWORLD magazine - Latest - Education and Career - $20.7 Billion: Here’s How Much Americans Are Expected To Spend On Valentine’s Day
Emma London

Emma London

Associate Editor
Emma London is the Associate Editor at CEOWORLD magazine. She covers lists, rankings, economy, geopolitics, global banking, fintech, digitization of money, and the future of finance for CEOWORLD magazine. She’s also a member of the Board of Directors at the Global Business Policy Institute. Prior to that, Emma was the ultra-high net worth (UHNW) valuations subject matter expert at CEOWORLD magazine, mentoring research teams in valuations’ techniques, and was involved in product development for ultra high net worth (UHNW) and high net worth (HNW) dossier creation, currently heading research operations at the Global Business Policy Institute. She can be reached on email emma-london@ceoworld.biz. You can follow her on Twitter at @ceoworld.