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Higher Education

Why You Should Monitor Your Website And The Things You Should Be Monitoring

For most businesses these days, having a website and a blog is becoming a part of the way business is done. Our economy has shifted to one where knowledge and information reign supreme.

If you’re not convinced yet about how important your web assets are, here are two bits of information you should consider. First, if your site is slow, your site ranking will be penalized by Google. User experience is important to Google, so it should be important to you as well. Another little bit of information you should know about is that, in most industries, many purchasing decisions start with an online search.

These two little tidbits of information should be more than enough to convince you of the importance of ensuring your website is functioning always and also performing at its peak. A scary little fact is that even for website organizations that offer 99 percent uptime, there is typically a breakdown of seven cumulative hours each month. What’s even scarier is that most websites don’t even deliver on the 99 percent uptime promises that they make.

If you’re running an online store, you could lose tens of thousands of dollars or more in a matter of several hours because your customers couldn’t access your website. That is why it is crucial to use a service that helps you check website availability and ensure your website is up most of the time. If you don’t, then you’re simply increasing the probability that your website may have some serious downtime issues to deal with. There are a few major reasons why monitoring and managing the performance of your website isn’t something you should ignore.

You Need to Protect Your Brand Image

Whether your business is a brick-and-mortar one or a click-and-checkout operation, you need to maintain your reputation. That means you need to do things that put you in a good light in the eyes of the customer. Remember that with a website your audience will likely be global, thereby putting a greater onus on you to maintain that reputation and keep all your customers satisfied.

When your website is constantly being subjected to downtime issues, your reputation comes under threat. The best way to prevent this hazard and protect your brand image is to monitor and manage the performance of your website.

You Need to Keep Your Customers Satisfied

Whether you have one-time customers or customers who come back repeatedly, you need to make them happy. This is even more serious when your customers are subscribers to your product, and they access them by visiting your site. Cloud-based applications work like this and need to have the highest levels of availability if they are going to keep their customers satisfied.

That doesn’t mean that you shouldn’t have any downtime at all. It means that when downtime does occur, you should seek to resolve it as quickly as possible and avoid having it last too long. If you don’t handle that aspect of your website, then your customers will be moving out to your competitors soon.

You Need to Protect Your Revenue

When your website has too many downtime issues, then you’re going to lose sales. Take Amazon, for example. In 2007, they reported a profit of more than $14 billion. That translated to nearly $30 per minute. In June 2007, Amazon had some downtime that lasted for a couple of hours. That’s only two hours of downtime, but it led to a loss of more than $3.4 million. That is a lot of money to lose in a couple of hours.

Whatever kind of business you’re running online, your uptime is vital to the success of your business. So, having your website stay up for as long as possible is in your best interests.

You Need to Rank Well on Search Engines

Google doesn’t treat downtime issues favorable. If your website has constant downtime issues over an extended period, then it might end up losing its rank on the Google search results. Another thing that also affects your website’s ranking is your website’s speed.

You Need to Protect Yourself from Hackers

Sometimes, all a hacker needs to bring down your business is to bring it down for a couple of minutes. One of the possible reasons why your website may be experiencing downtime issues is hackers. If a hacker manages to get your website down and succeeds in putting some of their malicious code into your system, then you might suffer grave consequences. That’s why you need to monitor your website constantly to take care of these issues quickly.


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Jessica Todd Swift
Jessica Todd Swift is the deputy managing editor of the CEOWORLD magazine. She is a veteran business and tech blogger, journalist, and analyst. Jessica is responsible for overseeing newsroom assignments and publishing and providing support to the editor in chief.
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