Executive Education

5 Rules For Philanthropists: Inspired By Sharon Bush

Technology has revolutionized almost all aspects of life. Particularly over the past two decades, the world has become much more interconnected. As the use of technology continues to rise, nonprofit entities are going to see an increasing demand for ultimate transparency. Donors want to know the who, what, where, why, and how of all activities carried out by nonprofits, and the answers to those questions will influence donors’ decisions to make donations.

Sharon Bush has set a wonderful example of what it’s like to be a philanthropist who understands the true impact of giving back. During her 40+ years of bringing resources to underprivileged families around the world, she has paved the way for others who have a yearning to make the world a better place. Sharon’s legacy is being carried on by her three children, all of whom are considered extremely philanthropic.

For anyone who is interested in getting involved with a nonprofit entity, it’s imperative to understand how technology has transformed today’s philanthropic society and practices. Keep reading to learn five rules for philanthropists.

Using Resources to Achieve Higher Levels of Engagement

With the technology available at our fingertips to connect with others all across the globe, it is imperative that brands utilize their marketing resources to make a positive difference. Brands shoulder a responsibility to their customers and followers, and it’s to engage them in making the world a better place. Consumers no longer want brands simply advertising to them. They crave an experience. They want to see how their purchase is changing the world in a positive way.

With this in mind, brands should refine their marketing strategies to ensure that the consumer is at the forefront of all efforts. Take Dove, for example. During a Super Bowl game, a campaign was run that focused on improving girls’ self-esteem rather than the actual Dove product. Consumers absolutely loved the campaign. They visited the Dove website and voiced their own opinions on what real beauty meant to them.

Create and Voice a Purpose

Consumers want to know the purpose behind brands. It isn’t just about making money, especially for nonprofits. Brands have goals, or at least they should. Creating, defining, and voicing these goals and purposes is very simple, thanks to technological advancements. Social media makes for a great avenue for sharing purposes. Strategic programs must be created that revolve around highlighting to consumers how their purchases and investments are going to improve the lives of others.

Understand It’s Not About You

Philanthropy work is never about you. It’s about helping others. More so, it’s about giving back in a way that doesn’t come with an award or a significant amount of recognition. It’s fine to share how you’re helping the world. However, if you’re only doing it for a pat on the back, you’re doing it for the wrong reasons. Any good philanthropic cause or opportunity will quickly be ruined when the people behind it crave attention and recognition more than the desire to help others.

Generally, there is a large amount of time and energy invested in performing philanthropic work, and there’s a good chance it will all be done behind the scenes. This means no one will know you had your hand in it. You’ll spend your time making sure everyone involved benefits in some manner, regardless of their status and ability to invest financially.

It’s All About Connections

Philanthropic work is able to achieve such immense levels of success these days thanks to advancements in technology. Local programs and leaders can connect with organizations around the globe without ever having to meet in person. Even utilizing social media platforms can open doors to connections with businesses and organizations that can be tapped into as a local resource for making a change on an international level.

Set an Example at Home

One of the most important philanthropic rules to live by that has been truly inspired by Sharon Bush is setting an example at home. How can you expect to make the world a better place if you don’t start within the walls of your own house?

Sharon Bush’s children spend a large portion of their time contributing to charities on an international and national basis. Part of their passion for helping others stems from watching their mother create Karitas Foundation, a nonprofit entity that excelled in selling children’s toys and clothing items. All profits from the foundation were distributed among shelters for homeless and abused children.

Are you ready to make the world a better place? It starts with using technology for good and understanding and implementing the five rules for philanthropists listed above.

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Mindy Wright

Mindy Wright

Deputy Commissioning Editor
Mindy Wright is CEOWORLD magazine's Deputy Commissioning Editor, and leads global newsroom coverage and management. She oversees and coordinates coverage of the news and ideas in partnership with writers across the continent. She has reported from more than 15 countries across Asia, Europe, Africa and the Americas. She has advised CEOs, investors, boards, and high-profile industry leaders on a wide range of issues impacting the global business landscape. She can be reached on email mindy-wright@ceoworld.biz. You can follow her on Twitter at @ceoworld.