C-Suite Advisory

6 Reasons To Hire a Digital Marketing Agency

People spend more and more time on their devices, making the internet an incredibly useful platform for advertising and marketing. You probably spend a huge chunk of your free time on your phone yourself! However, search engines and social media platforms regularly change their algorithms. This makes it difficult to keep up at all times with new trends, especially if you are busy running your own business. Moreover, a certain skill set is necessary in order to launch successful marketing campaigns.

It might be high time to try a top digital marketing agency if you want to see excellent results at a reasonable cost. There are many benefits to outsourcing this part of your business. Below are six of them:

  1. Expert advice
    A great digital marketing agency has already successfully worked with multiple companies and brands. It is no secret that the necessary techniques and strategies take a lot of time to master. Experience is simply invaluable in the field of marketing.
    You no longer have to spend your time and resources trying to work your way through the basics. With specialists working on your digital marketing efforts, you will have better chances of success and this will hopefully translate to bigger sales in the future.
  2. Advanced tools
    There are specialized tools and applications that will help improve the effectivity of your marketing style. Sometimes, they can be even necessary if you want your marketing strategy to be successful. However, they can be prohibitively expensive for small businesses. A digital marketing agency will already have access to these so you do not have to go through the process of acquiring and registering these programs. This way, you can allocate your resources to other aspects of your business.
  3. Cut down costs
    Apart from saving up on tools and programs, there are other expenses you can eliminate by hiring a digital marketing agency. You would not need to hire an employee specifically for this task, for one thing. The traditional setup requires the payment of benefits, additional office space, and payroll taxes – you can say goodbye to all of these by outsourcing. Moreover, a digital marketing agency is scalable so you do not need to worry about it being unaffordable for a small business.
  4. Improve productivity
    It is common for small businesses to delegate additional tasks to their employees. When you hire an expert from a digital marketing agency to handle your campaigns, everyone else can focus on their important and more pressing tasks. Once they have a lighter load, this means they will be able to concentrate their time on productive projects. You, meanwhile, can focus on running your business and work on doing what you know how to do best instead of spending an inordinate amount of time learning the tricks of the trade.
  5. Great brainstorming
    When you have access to experts in the field, you will be able to hear the best suggestions on marketing in general. Thanks to their extensive background, they already know what works and what doesn’t. They can assess the strategies you employed and give you honest advice on the best course of action. Likewise, they can come up with new techniques that you might not have even thought of.
  6. Measurable results
    It is important to have a metric for the success of the campaigns you launch. This way, you will be able to evaluate how well the strategy is doing. A digital marketing agency will help you calculate the Key Performance Indicators (KPIs) so you can figure out the performance of your strategies. If it is ineffective, you can take extra measures to reinforce it or change directions altogether. In the end, these analyses and evaluations will help you come closer to achieving your goals and objectives.

These are the 15 must read books for every digital marketing professional:

  1. Made to Stick: Why Some ideas Survive and Others Die Hardcover by Chip and Heath, Dan Heath.
  2. Tribes: We need you to lead us by Seth Godin.
  3. Non-Obvious: How to Think Different, Curate Ideas & Predict the Future by Dr Rohit Bhargava.
  4. Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer.
  5. Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin.
  6. Ogilvy on Advertising by David Ogilvy.
  7. Experiences The 7th Era of Marketing by Robert Rose and Carla Johnson.
  8. Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich.
  9. Building a StoryBrand by Miller Donald
  10. How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk.
  11. Contagious – Why Things Catch On by Jonah Berger.
  12. The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
  13. Hooked: How to Build Habit-Forming Products by Nir Eyal.
  14. Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger.
  15. Youtility: Why Your Marketing Should be About Help and Not Hype by Jay Baer

It is difficult to build up a lot of experience in digital marketing, especially when you consider that it is a fairly new field. Business owners will, undoubtedly, benefit from a great digital marketing strategy. You will no longer need to navigate a complicated and difficult field all by yourself when you choose to outsource. When you leave these things to the experts, you will be able to spend your resources – money, time, and effort – on other more productive things. It is definitely a great investment and you will see this for yourself once it translates to better sales and increased productivity in the workplace.

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Mindy Wright

Mindy Wright

Deputy Commissioning Editor
Mindy Wright is CEOWORLD magazine's Deputy Commissioning Editor, and leads global newsroom coverage and management. She oversees and coordinates coverage of the news and ideas in partnership with writers across the continent. She has reported from more than 15 countries across Asia, Europe, Africa and the Americas. She has advised CEOs, investors, boards, and high-profile industry leaders on a wide range of issues impacting the global business landscape. She can be reached on email mindy-wright@ceoworld.biz. You can follow her on Twitter at @ceoworld.