Allow me to let you in on a little secret – LinkedIn is where all the money is. It’s where the pros are. And all the pros know this. I’m not saying you can’t make money on other platforms, what I am saying is that big money is over on LinkedIn.
Regardless of what platforms you’re using, or if you like LinkedIn or not, it’s well worth learning more about it so I did what any time management expert would do, I reached out to someone making big things happen over there.
As Henry Ford once said in an interview, “I may not know the answer to these questions, but give me five minutes, and I can find someone that does.” For me, my LinkedIn expert is Cory Warfield. Cory is the CEO of ShedWool, a business app that I covered earlier this year on CEOWorld Magazine helping businesses be more productive. As luck would have it Cory happened to read the article and reached out to me.
Since then I’ve been watching his journey unfold via social media and recently, he’s really making big moves over on LinkedIn. The guy’s a dynamo.
Posting, engaging, liking, networking, helping that now it’s not uncommon to see his posts get a few hundred likes with a reach in the tens of thousands.
When it comes to social media there’s just so much to learn and things are constantly changing which is why books aren’t your best source of information.
You want someone who’s in deep, testing things pretty much on a daily basis and Cory’s doing just that. I sat down with Cory (virtually) to get some insider tips on how to take your LinkedIn game to the next level.
Engage Like Crazy
One of the easiest and most effective strategies is simply to as Cory called it, “engage like crazy.” It’s not rocket science. The more you engage with people, the more you’ll get noticed. Your comments don’t have to be long, but they should be meaningful.
People like real. There’s just too much B.S. out there these days. People are getting savvier when it comes to social media, but the hardest thing to fake is authenticity. Be you. Don’t try and be a cheap copy of some expert out there. Don’t try and have a watered down message. Have something you stand for. Have something you stand against. But whatever you choose, be genuine. It’s come across in your language, in your emotions, in your posts, and most importantly, your videos.
To really boost your numbers and reach, you’ve got to be on there constantly. Daily write something, shove a video up, share a meme, something. Anything.
Birds of a feather, flock together. It’s true in every area of our lives and social media is no different. However, unlike the playground, if you want to play with the big boys, just go play with them. One comment or like from an influencer could get you in the game, so how do you get their attention? Cory says, “It’s easy. I stalk them.” Sounds eerie, but he went on to say, “They want likes. They want reach. They want comments. All I do is give them what they want. I want them to notice me and if I’m commenting on everyone of their posts, in time, they will.”
This is a mystery for most people, but Cory’s tested it out and the most effective way to use them is conversationally. ie. “Check out #LinkTips and my friend #CoryWarfield over on #SPN.” Cory even created his own hastag to share best practices on LinkedIn, so “if you’re looking for his latest tips and secrets, #LinkTips is a great place to start.”
Service Professionals Network
This a group Cory created with co-founder, Mike O’Conner, where people who want to make a difference go to for advice, tips, and help. It’s a great place to meet some like-minded people.
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