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From The UK To Argentina, These Top-30 Countries Lead The World In “Soft Power,” 2018

The United Kingdom leads the world in “soft power,” according to a Portland Communications ranking, with France placed second on the list. Surprisingly, India, the world’s largest democracy, does not figure on the list.

European countries continue to dominate the overall rankings in the Soft Power 30 Index, accounting for six of the top 10 and 19 of the top 30. Four Asian countries made it to the list — Japan (5th), South Korea (20th), Singapore (21st), and China (27th).

France was followed by Germany, the United States, Japan, Canada, and Switzerland. Sweden, Netherlands, and Australia rounded out the top-10.

The Soft Power 30 Index, prepared and published by UK-based consultancy firm Portland and USC Center on Public Diplomacy, ranks the top 30 countries judged as having the most significant global influence through soft power such as diplomacy, international engagement, and leadership rather than military power.

Soft power is the ability to persuade others to do what you want, without having to use force or coercion.

These Top 30 Countries Lead The World In Soft Power:

  1. United Kingdom
  2. France
  3. Germany
  4. United States
  5. Japan
  6. Canada
  7. Switzerland
  8. Sweden
  9. Netherlands
  10. Australia
  11. Denmark
  12. Italy
  13. Norway
  14. Spain
  15. Finland
  16. Belgium
  17. Austria
  18. New Zealand
  19. Ireland
  20. South Korea
  21. Singapore
  22. Portugal
  23. Greece
  24. Poland
  25. Hungary
  26. Czech Republic
  27. China
  28. Russia
  29. Brazil
  30. Argentina

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Megan Batchelor
Executive features editor at The CEOWORLD magazine and lover of reality TV. I eat cereal for breakfast, lunch and dinner.
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