Corporate Commentary

Apple, Google, Microsoft, Facebook, And Amazon Are The Most Valuable Brands In The World, 2018 (Top 20)

It’s no surprise that six of the world’s top ten most valuable for 2018 are in the tech sector, or that the brand value of Apple increased by 8 percent to $182.8 billion over last year.

Apple is the most valuable brand in the world for the eighth straight year, according to the annual study carried out by Forbes magazine, and worth 38% more than second-ranked Google ($132.1 billion).

The software giant Microsoft comes in at $104.9 billion with an impressive 21% value change and the world’s largest social media site Facebook is reported to have $94.8 billion in brand value with a 29% change.

Online retail giant Amazon drew the No. 5 spot with $70.9 billion, followed by Coca-Cola ($57.3 billion), Samsung ($47.6 billion), Disney ($47.5 billion), Toyota ($44.7 billion). Multinational telecommunications conglomerate AT&T Inc. ranked No. 10 with $41.9 billion in brand value.

The magazine evaluated more than 200 international brands to determine its final list of the 100 most valuable brands, which were required to have a presence in the United States. That criteria eliminated some of the biggest international brands, such as Tencent and Alibaba.

The 20 Most Valuable Brands In The World, 2018

#1 Apple
Brand value: $182.8 billion
CEO: Tim Cook

#2 Google
Brand value: $132.1 billiony
CEO: Sundar Pichai

#3 Microsoft
Brand value: $104.9 billion
CEO: Satya Nadella

#4 Facebook
Brand value: $94.8 billion
CEO: Mark Zuckerberg

#5 Amazon
Brand value: $70.9 billion
CEO: Jeffrey Bezos

#6 Coca-Cola
Brand value: $57.3 billion
CEO: James Quincey

#7 Samsung
Brand value: $47.6 billion
CEO: Kwon Oh-hyun
Chairman: Lee Kun-hee

#8 Disney
Brand value: $47.5 billion
CEO: Robert Iger

#9 Toyota
Brand value: $44.7 billion
CEO: Takeshi Uchiyamada

#10 AT&T
Brand value: $41.9 billion
CEO: Randall Stephenson

#11 McDonald’s
Brand value: $41.4 billion
CEO: Stephen Easterbrook

#12 GE
Brand value: $37.2 billion
CEO and chairman: John L. Flannery

#13 Mercedes-Benz
Brand value: $34.4 billion
Chairman: Dieter Zetsche

#14 Intel
Brand value: $34.1 billion
CEO: Brian Krzanich
Chairman: Andy Bryant

#15 Louis Vuitton
Brand value: $33.6 billion
Chairman and CEO: Michael Burke

#16 Cisco
Brand value: $32.4billion
CEO and Chairman: Chuck Robbins

#17 IBM
Brand value: $32.1 billion
Chairwoman, President, and CEO: Ginni Rometty

#18 NIKE
Brand value: $32 billion
Chairman, President, and CEO: Mark Parker

#19 Verizon
Brand value: $31.4 billion
CEO and Chairman: Lowell McAdam

#20 BMW
Brand value: $31.4 billion
CEO: Harald Krüger
Chairman: Norbert Reithofer

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Dr. Amarendra Bhushan Dhiraj
Dr. Amarendra Bhushan Dhiraj is the CEO and editorial director at CEOWORLD magazine, the leading global business magazine written strictly for CEOs, CFOs, top managers, company directors, investors, senior executives, business leaders, and high net worth individuals.
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