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Recruitment Insider

What can be done to support men through the social care recruitment process?

In the United Kingdom currently, there is a distinct lack of male nurses, male childcare experts, and male adult social carers. In fact, there is a shortage of men in the social care sector altogether – women hugely outnumber them.

The UK Government statistics show that a staggering 84% of carers in England are women, and just 16% are men – figures that have barely changed since 2012.

By 2025, it is estimated that 1 million more care workers will be needed to cope with the UK’s aging population, men could help to plug this gap. The National Minimum Data Set assessed the number of people employed within the social care sector, finding that 82.2% of employees were women and only 17.8% were men – reinforcing the belief that men are not even applying for jobs within the social care sector. The core values that underpin social care – dignity, compassion, choice, and respect – apply just as much to men as they do to women.

As part of our review within our social care recruitment at Cohesion, we analyzed data covering 27,000 job applications within this sector. Encouragingly, our findings showed a more positive gender split –  40% of applicants were male and 60% of applicants were female.  We believe that this is largely due to our high-quality recruitment strategies which include unique and innovative solutions to support candidates from application to interview and beyond.  But there is no doubt that men are dropping out of the recruitment process and need greater support during interview stages. We need to support men throughout the entire recruitment process to help the disproportionately higher drop-out rate during both the application and interview stage. Helping candidates with application forms, providing prep sheets and video tutorials before interviews, are just some of the ways we can support applicants.

I believe that social care organisations could also do a lot more to simplify the application process by introducing shorter and ‘mobile-friendly’ forms which would also appeal to a younger audience.  I also believe that the introduction of more ‘values-based interviews’ could support men more, instead of basing interviews purely on previous experience and role competencies.

There has been a wide recognition particularly recently, on the key role doctors and nurses play in the NHS, but more needs to be done now to highlight the value of those working across the social care sector.  This in turn will help with the much-needed national recruitment drive and showcase the wide-ranging and fulfilling opportunities available to both men and women.

Men may struggle to be recruited for roles because of gender stereotypes amongst these traditionally female-led jobs, and this gender-based stigma is hard to shake. However, men can play an essential part in the social care sector, especially when caring for men from the older generation. Some men would rather be cared for by another man, especially if the care they require is quite personal. A male carer can also sometimes help to put residents at ease, as they may feel comfortable communicating with someone of the same gender. Men can also be physically stronger than women which can assist with lifting residents safely and gently.  In fact, our clients sometimes request men where the service is made up of more male service users, or to balance out diversity where they have more female carers in place.

Whether you’re male or female, the facts remains that the social care sector offers a huge number of benefits including job security, a sense of reward and ‘making a difference’, as well as the opportunity to progress up the career ladder within an organisation.

Darren Jones, 39 years, became a care worker after previous employment in warehouse and factory settings after leaving school aged just 16. After resigning from one role, Darren spoke with a Careers Advisor at the local job centre who asked whether he had ever considered a job in the care sector and invited him to attend an ‘open day’.

“I attended a social care open day at the job centre and met with multiple care homes and care providers. I really connected with The Fremantle Trust and they were interested in me because I hadn’t worked in care before, but as a father I was used to looking after other people. This also meant that they were able to train me in the way that they wanted – I didn’t come with any baggage.”

He joined The Fremantle Trust where he currently supports adults with learning disabilities. There are currently 12 residents ranging in age from 25 to 73 years.

“I’m really enjoying working at the home – each day is so varied. On a day to day basis, we try to help the residents decide what they want to do, to encourage them to make independent choices, this can include taking them swimming or bowling. One resident really likes trains, so I take him on regular train rides, which he loves.

“I have gone through multiple training courses since starting at The Fremantle Trust last year and am in the process of finishing my BTEC level 2 in caring. My tutor has advised me to take my Diploma level 3 once I’ve finished the BTEC. Holding a level 3 will enable me to get a managerial role which is something I would never have had the opportunity to do before going into the care sector.

“I wish I had gone into care sooner and would really encourage other men to consider a career in social care.  It’s just so varied and at the end of the day, you really do feel you have made a difference to someone’s life.”

Will Shepherd

Will ShepherdVerified account

Chief Executive at Cohesion Recruitment
Will Shepherd is CEO of leading social care recruitment specialist Cohesion.
Will Shepherd

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