In the early 1970s, Dr. Min Basadur was working as a company-wide creative problem-solving consultant at Procter & Gamble in the USA, when he got a call from a team in product development. ‘We need some help,’ Basadur remembers the team leader told him. For six months, the team had been struggling to come up … Continue reading Why you need to first become a problem finder, not a problem solver