Friday, September 18, 2020

C-Suite Agenda

How Artificial Intelligence Gets Your Business Online

It goes without saying that an online presence is an absolute necessity if you want your business to get anywhere these days. The moment that someone starts searching for a product or service that they need, the first place they’re going to look is Google, no exception. Let’s be real, no one browses phonebooks anymore when they can just ask Siri or their Google Assistant to find the information for them in less than five seconds.

So, if you want your customers to actually notice your business, you have to establish some kind of online presence. A good website and eCommerce store is the logical first step, and today we’ll be discussing how you can make that first step as easy as possible – by using AI.

Switching to Online

We get it – building your online presence isn’t something that can be done overnight, and it is definitely easier said than done. The technology behind it all is rather complex, and there are a lot of important and complicated steps that need to be taken before you can get a good website.

Not only are most people not tech savvy enough to do this themselves, but often a business owner isn’t even sure what the website needs to look like and what it needs to be able to do for the business that they’re running.

That’s why most folks hire experts to do the job for them, but this can be rather expensive and take a long time. These days it is much faster – and cheaper – to use some type of Website builder to help you construct your website from scratch.

How Does Artificial Intelligence Work?

To understand how AI can help us build our website, first we must understand what AI is and how it works. Artificial intelligence refers to the ability of a machine (or a computer, if you will) to perform cognitive functions similar to those of a human. In other words, AIs can not only perform basic, specific tasks – they can improvise, adapt to the situation and come up with solutions, just like a human would.

The first implementations of AI back in the 90’s weren’t all that useful, but the technology has evolved a lot since then, and scientists predict that in a few decades we won’t be able to tell the difference between artificial and human intelligence. For now, though, AI is already advanced enough to help us with lots of things, and one of those things is building a super-responsive, great looking website in a matter of minutes.

How AI Can Help You

Alright, let’s cut to the chase. AI is a pretty awesome concept, but how can it help you develop your online presence?

It’s actually really simple, and you don’t have to be a computer genius to take advantage of artificial intelligence to establish your business online. AI Website builders utilize the technology behind artificial intelligence to guide you through the process of creating your website, but the cool thing is that the builder does all the hard work for you.

It simply asks you how you’d like your website to look and function, and then does all in its ability to make that happen. In other words, the website builder takes some input from you and then constructs a website based on that input. That makes the website unique, which is extremely important for your business to be able to stand out online. It’s what makes the website builder different from just using a website template to build your page.

Another useful feature of AI website builders is that they are programmed to optimize your website according to your wishes. It already knows which sections your website needs depending on the type of business you are running, and how they need to work in order to maximize conversions and make the website easy to use for your potential customers.

Finally, a huge advantage of using a website builder is that it requires significantly less time, effort and money than trying to build the website yourself or hiring a professional to do the job for you. With a good website builder, your page could be up in mere minutes, and it wouldn’t take you more than a day to iron everything out before your website goes live and is ready to use.  Compare this to the several months it would take a developer to build your website, and the advantages are obvious.

The Bottom Line

Using artificial intelligence to get your business online is probably one of the best moves you can make as a new startup, or even as an established business. The exposure you get from an online presence is absolutely essential if you want your entrepreneurship to thrive in the long run, and an AI website builder can help you conquer that front in a matter of weeks. It might seem like a big move, and for a lot of folks delving into the online world is a bit scary, but I assure you that it is well worth it and that only good things await you on the other side. Good luck!

David Kosmayer
Bookmark is the future of website creation and design. Bookmark's AI software Aida (Artificial intelligence design assistant) empowers people without any technical skills the capability to instantly create an exceptional website.