C-Suite Agenda

Here’s a quick rundown of the top 20 most-hated companies and brands in the United States

It turns out that Comcast, Uber, and the Trump Organization have made 24/7 Wallstreet’s top 20 most-hated companies in the United States list. Surprisingly they’ve beaten out companies like Facebook, United Airlines, and even the Weinstein Company in this year’s list, but still aren’t viewed as poorly as FOX News, the National Football League, or Equifax.

The most hated company in the United States is Equifax (ranked No. 1). Fox Entertainment and the NFL round out the top three.

Equifax is the company Americans love to hate. Are you surprised?

Negative publicity is good for small and lesser-known brands or companies, bad for established ones – “For lesser-known brands, negative perceptions fade more quickly in consumers’ minds than their general awareness of the product,” according to Alan Sorensen, an economics professor at Stanford, “With established brands, on the other hand, the whiff of bad publicity lingers longer.”

On the other hand, Phineas T. Barnum once said, “There’s no such thing as bad publicity.” Well, I’m kind of curious how the showman would handle this bit of news.

Here’s a quick rundown of the 20 most hated U.S. companies

20. The Weinstein Company
19. United Airlines.
18. Facebook.
17. CenturyLink.
16. Monsanto.

15. Comcast.
14. Uber.
13. Sears Holdings.
12. Trump Organization.
11. Wells Fargo.

10. Cigna.
9. Spirit Airlines.
8. Vice Media.
7. Sprint.
6. Foxconn Technology Group.

5. Electronic Arts.
4. University of Phoenix.
3. NFL.
2. Fox Entertainment Group.
1. Equifax.

Let’s hope these companies get their act together in 2018.

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Prof. Dr. Amarendra Bhushan Dhiraj
Prof. Dr. Amarendra Bhushan Dhiraj is a media and technology executive, macro-economist, strategic thinker, chair, and chief executive officer of the CEOWORLD magazine, one of the world’s most influential and recognized global news publications. Under Dr. Amarendra's leadership, CEOWORLD magazine has become the world's most iconic news organization, whose rigorous reporting and unsurpassed storytelling connect with millions of business leaders daily. Additionally, he serves as the chair and founding member of the CEOWORLD magazine’s Inclusion Advisory Board.

In his current role, he counsels and collaborates with c-suite executives of large multinational corporations, helping them drive change in their companies to improve their competitiveness. Dr. Amarendra has extensive experience in serving on numerous boards. He leads and supports a globally dispersed team of columnists, correspondents, editors, journalists, reporters, researchers, and industry analysts.

He received his Ph.D. in Finance and Banking from the European Global School, Paris, France. He also received his Doctoral Degree in Chartered Accountancy from the European International University Paris, France, and a Doctorate in Business Administration from Kyiv National University of Technologies and Design (KNUTD), Ukraine. He earned his Master of Business Administration degree in Finance and his master’s degree in Chartered Accountancy (CA) from European Global School Paris. Dr. Amarendra also holds a Master of Business Administration degree in International Relations and Affairs from the American University of Athens, Alabama, United States.

As CEO, he transformed the CEOWORLD magazine into a highly efficient, digital-first, profitable enterprise. Today, CEOWORLD magazine is a standard bearer for modern responsible journalism. Dr. Amarendra retains a strong desire to continuously improve his skills and abilities and believes that the first step to being a true leader is to inspire others to lead with you.

Prof. Dr. Amarendra Bhushan Dhiraj is the CHAIR, CEO, AND EDITORIAL DIRECTOR of the CEOWORLD magazine. Connect with him through LinkedIn.