C-Suite Advisory

Revealed: Which Brands Americans Find Most Controversial?

Donald Trump

Not surprisingly, Trump Hotels and CNN (Cable News Network) are the top two most polarizing brands in America, according to Morning Consult survey. After Trump Hotels are: CNN; Fox News and NBC News, tied at No. 3 spot; New York Times; and MSNBC and the NFL, tied at No. six on the list.

It’s also worth knowing that with the two exceptions (Trump Hotels and the NFL) top ten is comprised entirely of news media companies. Morning Consult surveyed more than 300,000 people to determine the most polarizing brands in the United States. Anyways, here’s a broader look at the data.

The firm has created a list of the most polarizing brands that divide Democrats and Republicans, chief among them news outlets such as Fox News, CNN, NBC, the New York Times, and MSNBC.

The Most Polarizing Brands In The United States  Trump Hotels

  1. Trump Hotels
  2. CNN
  3. Fox News
  4. NBC News
  5. The New York Times
  6. MSNBC
  7. NFL
  8. ABC News
  9. CBS News
  10. Washington Post
  11. Fox Business
  12. BET
  13. HuffPost
  14. Time Magazine
  15. CBS
  16. Chick-fil-A
  17. MTV
  18. Breitbart
  19. Comedy Central
  20. NBA
  21. Bass Pro Shops
  22. ExxonMobil
  23. Koch Industries
  24. Papa John’s
  25. Starbucks
  26. Cabela’s
  27. Halliburton
  28. HBO
  29. NASCAR

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Dr. Amarendra Bhushan Dhiraj
Dr. Amarendra Bhushan Dhiraj is the CEO and editorial director at CEOWORLD magazine, the leading global business magazine written strictly for CEOs, CFOs, top managers, company directors, investors, senior executives, business leaders, and high net worth individuals.
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