C-Suite Advisory

Revealed: Which Brands Americans Find Most Controversial?

Donald Trump

Not surprisingly, Trump Hotels and CNN (Cable News Network) are the top two most polarizing brands in America, according to Morning Consult survey. After Trump Hotels are: CNN; Fox News and NBC News, tied at No. 3 spot; New York Times; and MSNBC and the NFL, tied at No. six on the list.

It’s also worth knowing that with the two exceptions (Trump Hotels and the NFL) top ten is comprised entirely of news media companies. Morning Consult surveyed more than 300,000 people to determine the most polarizing brands in the United States. Anyways, here’s a broader look at the data.

The firm has created a list of the most polarizing brands that divide Democrats and Republicans, chief among them news outlets such as Fox News, CNN, NBC, the New York Times, and MSNBC.

The Most Polarizing Brands In The United States  Trump Hotels

  1. Trump Hotels
  2. CNN
  3. Fox News
  4. NBC News
  5. The New York Times
  6. MSNBC
  7. NFL
  8. ABC News
  9. CBS News
  10. Washington Post
  11. Fox Business
  12. BET
  13. HuffPost
  14. Time Magazine
  15. CBS
  16. Chick-fil-A
  17. MTV
  18. Breitbart
  19. Comedy Central
  20. NBA
  21. Bass Pro Shops
  22. ExxonMobil
  23. Koch Industries
  24. Papa John’s
  25. Starbucks
  26. Cabela’s
  27. Halliburton
  28. HBO
  29. NASCAR

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Prof. Dr. Amarendra Bhushan Dhiraj
Prof. Dr. Amarendra Bhushan Dhiraj is a media and technology executive, macro-economist, strategic thinker, chair, and chief executive officer of the CEOWORLD magazine, one of the world’s most influential and recognized global news publications. Under Dr. Amarendra's leadership, CEOWORLD magazine has become the world's most iconic news organization, whose rigorous reporting and unsurpassed storytelling connect with millions of business leaders daily. Additionally, he serves as the chair and founding member of the CEOWORLD magazine’s Inclusion Advisory Board.

In his current role, he counsels and collaborates with c-suite executives of large multinational corporations, helping them drive change in their companies to improve their competitiveness. Dr. Amarendra has extensive experience in serving on numerous boards. He leads and supports a globally dispersed team of columnists, correspondents, editors, journalists, reporters, researchers, and industry analysts.

He received his Ph.D. in Finance and Banking from the European Global School, Paris, France. He also received his Doctoral Degree in Chartered Accountancy from the European International University Paris, France, and a Doctorate in Business Administration from Kyiv National University of Technologies and Design (KNUTD), Ukraine. He earned his Master of Business Administration degree in Finance and his master’s degree in Chartered Accountancy (CA) from European Global School Paris. Dr. Amarendra also holds a Master of Business Administration degree in International Relations and Affairs from the American University of Athens, Alabama, United States.

As CEO, he transformed the CEOWORLD magazine into a highly efficient, digital-first, profitable enterprise. Today, CEOWORLD magazine is a standard bearer for modern responsible journalism. Dr. Amarendra retains a strong desire to continuously improve his skills and abilities and believes that the first step to being a true leader is to inspire others to lead with you.


Prof. Dr. Amarendra Bhushan Dhiraj is the CHAIR, CEO, AND EDITORIAL DIRECTOR of the CEOWORLD magazine. Connect with him through LinkedIn.