Monday, March 30, 2020

Business Education

Rishabh Chokhani is Bringing the Mysterious World of Botanicals to the West

Even with the growing awareness and interest in personal health, nowadays it is still easier to find a fast food restaurant than a store with all-natural organic products. This makes the pursuit of a healthier lifestyle a complex undertaking.

With more people shifting toward a healthy, nutritious, and chemical-free lifestyle, it can be difficult to select and trust a source for greener alternatives. Rishabh Chokhani, CEO of Naturevibe Botanicals shares his perspective on botanicals and their significant impact on daily life.

Prior to Naturevibe Botanicals, Mr. Chokhani graduated from Jai Hind College with a Bachelor’s in Commerce, and a Bachelor’s of Laws from KC College of Law. He is also certified in marketing and nutrition. His work with a successful family business of pharmaceuticals led him to gain experience in marketing and sales.

With a vast knowledgeable foundation, Mr. Chokhani set out to make a difference in the world by introducing a wide range of the highest quality botanicals from around the world. In 2017, Mr. Chokhani founded Naturevibe Botanicals to promote healthier lifestyles and provide readily accessible natural products.  Mr. Chokhani is pursuing his passion for health and wellness by helping the world move in a greener direction through the use of the treasures of nature.

How and why did you get interested in this field?

I have always been drawn towards leading a healthy lifestyle, with the help of organic products because they have a greater productive impact on the human body. It is important to feed the body with natural substances which not only help improve your health but also can help prevent or eliminate a variety of diseases. Naturevibe Botanicals resonates with this philosophy completely as we would like to make a difference to the world by encouraging people to adapt to superfoods and herbs which are found in nature and have a positive impact on both the body and the mind.

What’s the biggest difference between the mindset for botanicals sourced from India versus the western countries?

Ayurveda and botanicals are an ancient therapy based in India, and most people often know India as the land of Ayurveda since it originated from there a long time ago. Botanicals, however, are much more than Ayurveda, where its presence in most of the common medicinal, cosmetic products are neglected or unknown. India is incredibly rich in botanicals due to its access to the Himalayan region, thus a majority of our products are grown and processed in India.

What are botanicals and how are they beneficial? What types of people should use them and why should we care?

A botanical is a substance obtained from a plant and used typically in medicinal or cosmetic products. However, botanical ingredients are present in almost every ingredient we use in our daily lives; spices, herbs, medicinal herbs, dietary supplements, food, sauces, spa, and more. People who are interested in choosing a healthy, nutritious lifestyle should use organic botanicals because not only do they add flavor to your food, but they also boast of tremendous medicinal properties which prevent and treat innumerable diseases.

Conventionally-produced herbs and spices result from plants that are tainted with pesticides and synthetic chemical fertilizers which can greatly contaminate the product and be a health hazard. All Naturevibe Botanicals products are organic, meaning we ensure you are not ingesting pesticides or chemicals. They provide the correct daily dose of vitamins, minerals and nutrients for a healthy body and mind.  We guarantee all our products are 100% non-GMO, raw, gluten-free and vegan.  At Naturevibe Botanicals, we intend to manufacture and supply high quality products, because that is our duty towards the safety and wellness of our customers and of the entire planet.

How do you see the future of these types of botanicals in the US?

I see the United States as one of the biggest markets for botanicals since people are highly interested in dietary supplements, alternative medicines, and wellness. At this point there is a lot of awareness and growth of natural, organic and non-GMO products with a growing trend of going for completely raw products. I find this interest encouraging, which should hopefully lead to a new generation of people who find the use of botanicals simply a natural part of their everyday lives.

What are your future plans for Naturevibe Botanicals?

We intend to be one of the largest botanical companies in the United States, providing the cleanest and healthiest ingredients to the American market. It’s an ambitious goal, but one we think is completely achievable based on my experience in the industry and the outlook of health trends. After establishing ourselves firmly in the US, we hope to carry this success to the other markets in Europe.

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Megan Batchelor
Executive features editor at The CEOWORLD magazine and lover of reality TV. I eat cereal for breakfast, lunch and dinner.
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