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Executive Education

Top 5 Reasons Why Most Mobile Apps Fail

Over 50% of all mobile apps, irrespective of their platform, today will have to be entirely rewritten or replaced in the next couple of years. This scary statistic underline that there is a very troublesome, resource-rich and complex process that goes into making a mobile app cut through the competition and prove successful.

After surveying over hundreds of mobile app development companies, we’ve compiled this list of the top 5 reasons while most mobile apps fail to live up to the expectations of the mobile app developers:

#1: Making a complex mobile app

Heard it all: keep things simple. Business web apps and websites work in a common way – user logs in, navigates through different pages, finds the page he or she is looking for and manipulates/accesses data to execute a desired task.

On the other hand, mobile apps are altogether different, they are developed with a limited set of functions in mind and helps users quickly execute these tasks while on the go with just a few navigations.

Mobile apps, as such, must be made simple, single-serving gateways into the more complex, large-scale offerings of an enterprise or product website.

It’s simple as that, if you create a mobile app that’s just like your website, you will most likely, fail!

#2: Underestimating resources

As per a recent Forrester Research, developing an enterprise app takes around $250,000 and almost close to a year. That’s already a lot at stake, and a lack of judgement or scarcity to find the right mobile app developer might just augment the complication.

Mobile app developers, at present, are relishing a high-demand the world over, in which they usually pick and choose the mobile app development projects they’d like to work on.

Unfortunately, a business-focused mobile revamp of an enterprise portal isn’t almost as funky as a startup app that may turn out to be the next big thing.

#3: Security risks

One of the hardest parts of the mobile app development is developing a public-facing API that provides consumers an access to your functionality and data. This process usually takes around 12-24 months.

Anytime mobile app developers deal with access permissions and revealing business logic, they tend to consider it as a massive risk and accordingly multiply the layers of complexities.

The more you can develop without revealing logic via APIs, the more stable your solution will be.

#4: Low app downloads

In general, app developers spend a substantial amount of money and time in developing a mobile app only to find out that just a handful of people have cared to download it on their device. SAP discovered that more than 75% of apps are downloaded once and are never used thereafter.

It is therefore important to collect feedback along with measuring behaviors within your mobile apps right after their launch.

The more often you provide updates to the users for your apps, the higher your app’s ratings will be.

#5: Mobile app marketing is tough

App development is time-consuming and expensive. Even when the complicated, long process is completed, you win just half the battle. Gaining more exposure and visibility in the industry as compared to your competitors in a saturated marketplace is quite an ask and needs even more investment.

CPC ads on leading ad networks are generally a first-step taken by app publishers for their new apps; however, a lot of mobile apps have gone back to count on print-ads in newspapers and magazines and, if the budget is in scope, app adverts on TV platforms work wonders.

Credibility adds a massive benefit to the mix due to their crazy fan following, and therefore influencer marketing is something you can underestimate today.

In-a-nutshell, when planning your next ambitious mobile app, make sure you avoid these 5 blunders can getting your hands burnt. Choose a custom software development company carefully as an experienced agency with across-the-board expertise in mobile app development can make a massive difference in the final outcomes of your project.

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CEOWORLD magazine - Latest - Executive Education - Top 5 Reasons Why Most Mobile Apps Fail
Yogesh Choudhary
Yogesh Choudhary is the founder & CEO of Finoit Technology, a leading Mobile app development company which makes app ideas into reality by providing unique design and app development services across IOS and Android platforms.