CEO Confidential

7 Ways How Technology Is Constantly Improving Business Performances

Technology has seeped into just about every aspect of our lives, and has become an essential tool for many different things, including your business. Think about it. While, years ago, businesses used to run successfully without phones, websites, email, smartphones, and more, today, it is critical for keeping you competitive.

Communication is instant, and most people find the information they need with a few clicks of a button. And, with the rise of internet connected mobile devices, this information can be found on the go.

Technology is constantly being improved upon, and there are numerous technological options available to help improve business performances.

Here are 7 ways how. 

Saving Money 

As a business owner, you are always on the lookout for new ways to save money. But sometimes, it’s not always easy to see where your money is being wasted. There are several types of software and services that can help you to more easily see where your money is going, as well as how much, and can help you to easily identify where you can make cuts. One of the most popular ways to save money is going to the cloud. What exactly is the cloud? The cloud is a virtual-based technology that allows you to store both data (such as documents) as well as software. Once in the cloud, the stored data and software can easily be accessed away from the office, from any internet connected device. Other benefits of using cloud storage is that you can keep hardware costs down, and your information is secured. 

Attracting More Talent 

When you make use of the latest technology, it speaks volumes to your employees, and potential employees. It tells the people who work for you (and the ones who might want to work for you) that you are relevant. By providing your employees with the technology they need to be successful in their positions, you are much more likely to retain them, even through the harder times. Technology also allows you to offer your employees more perks, including working from home, while enabling them to still do their jobs efficiently and effectively. 

Improving Employee Productivity 

Employee productivity is a key component of running a successful business. Thanks to technology, new ways of improving productivity are constantly emerging. It is easier than ever to track and monitor progress towards goals, stay organized, and reduce the amount of downtime. Technology can help to get rid of time consuming tasks, such as the need for data entry, filing, or even finding specific files. Remember the days when you had to sift through giant folders of papers? Technology has made those days a thing of the past. And, with data backup and recovery, you can quickly, and more easily get things back up and running in the event of a power outage or other emergency situation. In short, technology has come a long way in reducing downtime and greatly improving productivity. 

Exceeding Customer Expectations 

Customer satisfaction is another key component of running a successful business. After all, without your customers, there’s really no reason to exist. These days, customers want quick service, and they want it whenever they need it. This doesn’t mean that you need to staff your office with employees around the clock. Instead, technology has given rise to contact centers. These contact centers give your customers a way to contact you, whether with a phone call, email, or even through a real-time chat, any time of day. Not only can customers reach someone when they need assistance, technology allows for the integration of records and phone, which enables your employees to quickly access customer information no matter where they are. 

Better Communication 

Communication is essential, not just between customers and you, but between your employees (and you) as well. Cellphones have become an essential tool for communication between you and your employees. They allow you to contact them, and for them to contact you, from anywhere. They also allow for customers to reach your business no matter where they are and no matter where your employees are. Additionally, email, texting, and even social media provide ways to stay in constant communication. 

Greater Marketing Possibilities 

Remember the days of print ads, flyers, and even door to door marketing? Technology has made these marketing methods obsolete. In fact, technology has actually made it possible to market to a much broader audience. Print ads will only reach so far. Putting your business online however, with websites, placing ads on search engines, online product sales, allows you to reach more people than you ever thought possible. You can even utilize email marketing, with updates and coupons, and mobile marketing, which reaches people with text messages or through a company related app. 


These days, more and more people are working remotely. You may have employees who work from home, who may be across the country, or may be in another country altogether. Even though everyone is in a different area, communication is still important. While group chats and emails can be an effective way to communicate, sometimes everyone needs to collect together at the same time to have a discussion. Teleconferencing in and of itself is not that new. It is, however, quite different than it used to be. Before, teleconferencing was done over the phone. There was no way to see everyone who was in the conference. It could be difficult to tell who was speaking sometimes. Today, however, there is web conferencing. Using web conferencing has greatly improved the experience of teleconferencing. Web Conferencing allows you to connect to a meeting from any internet connected device. You can see each other, as well as hear each other. You can share documents and work on them together. You can even share computer screens if necessary.

Technology has certainly come a long way. And, with all of the developments that it has undergone, it has gone a long way in improving the performances of businesses in a number of different ways. However, it is important to keep in mind that not all technologies are right for every business. Before you choose the technologies you want to use for your business, be sure to assess your goals and then research your options. With the right technology, you will see a vast improvement in the performance of your business.

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Elianna Hyde
Elianna Hyde, has graduated in mass communication from university of California. She loves watching TV shows, movies and has keen interest in sharing her views on business trends, technologies and people’s lifestyle.
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