CEO Confidential

The 10 Irreplaceable Online Tools for Small Business

As a small business you need to make the most of the manpower that you have available, and correctly delegating your resources can be the difference between turning a profit at the end of the month and not. In this article we will share 10 of the best online tools that can help delegate tasks and make work more efficient.

1. Upwork

One of the top freelancer platforms online is Upwork, where you can hire individuals or teams of people in order to get tasks done. There are people that sign up from all over the world with a wide variety of skills at Upwork. You can have a look at the profile of each applicant to see their work history. That will give you an idea of what you can expect from them in terms of getting work completed for you.

Online freelancer platforms are transforming the way work is done online, and you can get in on the action regardless of what industry you’re in. Whether you need a writer, programmer or a general helper to get simple tasks done Upwork has the workforce do help any small business.

2. Trello

Trello is a tool that allows a team of online workers to structure and organize a project. Some of the functionality includes adding notes, setting due dates, creating boards/cards and so on. The amount of money you pay depends on the size of the team that is making use of Trello. That’s great for a small business, because at first you’ll only need to spend a little to take advantage of Trello, then as your business scales the charges will increase and you’ll have the funds to pay.

3. SalesLoft

To get more customers SalesLoft can be used to aid your sales reps to get more done quicker. A number of tools can be integrated with your current setup that allows for easier phone calling and improved e-mail functionality. The end goal of SalesLoft is to improve customer retention and conversion. The cost of the software will pay back for itself tenfold as it leads to a healthier profit margin.

4. Google Keyword Planner

Whatever niche you’re operating in there will be a set of keywords that receive a lion’s share of the traffic. You need to identify what they are so when optimizing ad campaigns and content you can incorporate those essential keywords. Google Keyword Planner is free to use and has a lot of great tools to find hundreds of potential keywords in a matter of minutes. The learning curve to use the tool is low as you’ll be able to get the hang of it the same day.

5. Screaming Frog

The Screaming Frog tool has an amusing name but performs the simple function of checking your website for broken links. The free version will crawl up to 500 pages of your website in order to find pages with missing meta data, duplicate content and broken links. Give your website a scan once in a while to ensure everything is in working order.

6. Freelancer.com

Another online freelancer platform that is similar to Upwork. They have hundreds of thousands of eager freelancers looking for work every day of the week. Just post a job and watch as the offers flood in for your job posting. The chat functionality is great as you get to interact with potential candidates via live chat for an interview. If you don’t like what you hear then simply move on, or alternatively hire them to get going right away.

7. MailChimp

One of the top e-mail marketing tools is MailChimp, which allows you to keep in touch with potential customers via e-mail. E-mail marketing has several advantages for small businesses, such as being low cost and easily scalable. You create one e-mail series and it will share you message to as many people as you need. However, the cost does rise as the size of your e-mail list grows. The cost is typically insignificant when compared to the money that is generated from those leads.

8. SurveyMonkey

Want to know what potential customers think about your products and services? Then invest in SurveyMonkey, a great tool that allows you to generate a survey that can be filled out by your target market. It can be included in thank you pages post conversion or be tied up with an e-mail marketing campaign. There is a free version of SurveyMonkey with limited features, or you can take of all the features with the paid version.

9. Essay ScholarAdvisor

Essay Scholar Advisor is a professional essay writing service that can help produce content for your business. No online business has too much content as the more you have the better your online visibility will be. More content means search engines will have an easier time finding you and that in turn leads to more sales.

10. WordPress

For those of you that might be building your own website because you do not have the funds to hire a professional to do it for you, then WordPress is the way to go. It is a piece of software that allows professional looking websites to be built without the need to know any coding at all. The interface is easy to use and a lot of functionality can be added by using plugins. These are tools that allow the website to be customised. Also themes can be chosen to determine the look of your website. WordPress is the most popular way of building websites so there is plenty of online support surrounding the software.


With the selection of online tools above your online business will take a turn in the right direction. Take advantage of as many as you possibly can to increase the efficiency of day to day tasks. Running a business can be overwhelming, but with tools that can help you’re going to have an easier time. After trying some of the tools out you might feel like you’ll never work without them again.

Written by: Laura Buckler is a freelance writer and owner of a successful small business that writes to share her experiences. She has the experience of running a small business for several years and understands the different aspects of what it takes to run a profitable business. Her knowledge can allow others to also have success in their business ventures.

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Featured Columnists at the CEOWORLD Magazine is a team of experts led by Camilla O'Donnell, James Reed, Amarendra Bhushan, and Amanda Millar. The CEOWORLD Magazine is the worlds leading business and technology magazine for CEOs (chief executives) and top-level management professionals.
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