Executive Education

10 Most Valuable Brands In The World For 2017: Google, Apple, Microsoft, Amazon, and Facebook Tops

U.S. tech giants Google, Apple, Microsoft, Amazon, and Facebook, dubbed the ‘Fearsome Five,’ occupy the top 5 spots among the world’s most valuable brands. WeChat’s owner China’s Tencent entered the top ten for the first time.

Technology firms comprise 7 of the top ten most valuable brands in the world. AT&T, Visa, and McDonald’s were the only other companies apart from technology firms included in the top 10 list.

With a brand value of more than $245 billion, BrandZ’s top 100 most valuable global brands ranking for 2017 saw Google retain its top spot, Apple trails right behind with $234 billion.

TOP 10 Most Valuable Brands In The World For 2017

  1. Google
    Brand value:$245 billion
  2. Apple
    Brand value:$234 billion
  3. Microsoft
    Brand value:$143 billion
  4. Amazon
    Brand value:$139 billion
  5. Facebook
    Brand value:$129 billion
  6. AT&T
    Brand value:$115 billion
  7. Visa
    Brand value:$110 billion
  8. Tencent
    Brand value:$108 billion
  9. IBM
    Brand value:$102 billion
  10. McDonald’s
    Brand value:$97 billion

BrandZ’s Top 100 Most Valuable Global Brands 2017

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Prof. Dr. Amarendra Bhushan Dhiraj
Prof. Dr. Amarendra Bhushan Dhiraj is a media and technology executive, macro-economist, strategic thinker, chair, and chief executive officer of the CEOWORLD magazine, one of the world’s most influential and recognized global news publications. Under Dr. Amarendra's leadership, CEOWORLD magazine has become the world's most iconic news organization, whose rigorous reporting and unsurpassed storytelling connect with millions of business leaders daily. Additionally, he serves as the chair and founding member of the CEOWORLD magazine’s Inclusion Advisory Board.

In his current role, he counsels and collaborates with c-suite executives of large multinational corporations, helping them drive change in their companies to improve their competitiveness. Dr. Amarendra has extensive experience in serving on numerous boards. He leads and supports a globally dispersed team of columnists, correspondents, editors, journalists, reporters, researchers, and industry analysts.

He received his Ph.D. in Finance and Banking from the European Global School, Paris, France. He also received his Doctoral Degree in Chartered Accountancy from the European International University Paris, France, and a Doctorate in Business Administration from Kyiv National University of Technologies and Design (KNUTD), Ukraine. He earned his Master of Business Administration degree in Finance and his master’s degree in Chartered Accountancy (CA) from European Global School Paris. Dr. Amarendra also holds a Master of Business Administration degree in International Relations and Affairs from the American University of Athens, Alabama, United States.

As CEO, he transformed the CEOWORLD magazine into a highly efficient, digital-first, profitable enterprise. Today, CEOWORLD magazine is a standard bearer for modern responsible journalism. Dr. Amarendra retains a strong desire to continuously improve his skills and abilities and believes that the first step to being a true leader is to inspire others to lead with you.

Prof. Dr. Amarendra Bhushan Dhiraj is the CHAIR, CEO, AND EDITORIAL DIRECTOR of the CEOWORLD magazine. Connect with him through LinkedIn.