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Monday, April 19, 2021

Executive Education

10 Most Valuable Brands In The World For 2017: Google, Apple, Microsoft, Amazon, and Facebook Tops

U.S. tech giants Google, Apple, Microsoft, Amazon, and Facebook, dubbed the ‘Fearsome Five,’ occupy the top 5 spots among the world’s most valuable brands. WeChat’s owner China’s Tencent entered the top ten for the first time.

Technology firms comprise 7 of the top ten most valuable brands in the world. AT&T, Visa, and McDonald’s were the only other companies apart from technology firms included in the top 10 list.

With a brand value of more than $245 billion, BrandZ’s top 100 most valuable global brands ranking for 2017 saw Google retain its top spot, Apple trails right behind with $234 billion.

TOP 10 Most Valuable Brands In The World For 2017

  1. Google
    Brand value:$245 billion
  2. Apple
    Brand value:$234 billion
  3. Microsoft
    Brand value:$143 billion
  4. Amazon
    Brand value:$139 billion
  5. Facebook
    Brand value:$129 billion
  6. AT&T
    Brand value:$115 billion
  7. Visa
    Brand value:$110 billion
  8. Tencent
    Brand value:$108 billion
  9. IBM
    Brand value:$102 billion
  10. McDonald’s
    Brand value:$97 billion

BrandZ’s Top 100 Most Valuable Global Brands 2017

Prof. Dr. Amarendra Bhushan Dhiraj
Prof. Dr. Amarendra Bhushan Dhiraj is CEOWORLD magazine's Chief Executive and Editorial Director. Under Dr. Amarendra's leadership, CEOWORLD magazine has become the world's most iconic news organization, whose rigorous reporting and unsurpassed storytelling connect with millions of business leaders every day. CEOWORLD magazine is known internationally for its editorial excellence, independent, quality research, in-depth analysis, and collaborations with people and partners from around the globe. He currently sits on the company’s board of directors and global management committee.

Prof. Dr. Amarendra Bhushan Dhiraj holds a Ph.D. in Banking and Finance from European Global School in France; a Doctoral Degree in Chartered Accountancy from European International University Paris; and a Doctorate in Business Administration from Kyiv National University of Technologies and Design (KNUTD), Ukraine. He received his Master of Business Administration degree in Finance and Banking and his Master's Degree In Chartered Accountancy from European Global School Paris. He also holds a Master of Business Administration degree in International Relations and Affairs from the American University of Athens, Alabama, United States. He is committed to lifelong learning. Dr. Amarendra is a Visiting Professor at Kyiv National University of Technologies and Design (KNUTD), Ukraine.

You can follow Prof. Dr. Amarendra Bhushan Dhiraj on Twitter, Facebook, and LinkedIn.
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