10 Most Valuable Brands In The World For 2017: Google, Apple, Microsoft, Amazon, and Facebook Tops
U.S. tech giants Google, Apple, Microsoft, Amazon, and Facebook, dubbed the ‘Fearsome Five,’ occupy the top 5 spots among the world’s most valuable brands. WeChat’s owner China’s Tencent entered the top ten for the first time.
Technology firms comprise 7 of the top ten most valuable brands in the world. AT&T, Visa, and McDonald’s were the only other companies apart from technology firms included in the top 10 list.
With a brand value of more than $245 billion, BrandZ’s top 100 most valuable global brands ranking for 2017 saw Google retain its top spot, Apple trails right behind with $234 billion.
TOP 10 Most Valuable Brands In The World For 2017
- Google
Brand value:$245 billion - Apple
Brand value:$234 billion - Microsoft
Brand value:$143 billion - Amazon
Brand value:$139 billion - Facebook
Brand value:$129 billion - AT&T
Brand value:$115 billion - Visa
Brand value:$110 billion - Tencent
Brand value:$108 billion - IBM
Brand value:$102 billion - McDonald’s
Brand value:$97 billion
BrandZ’s Top 100 Most Valuable Global Brands 2017
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