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10 Most Valuable Brands In The World For 2017: Google, Apple, Microsoft, Amazon, and Facebook Tops

Prof. Dr. Amarendra Bhushan Dhiraj, Ph.D., DBAJuly 1, 2017October 19, 2018C-Suite Intelligence

U.S. tech giants Google, Apple, Microsoft, Amazon, and Facebook, dubbed the ‘Fearsome Five,’ occupy the top 5 spots among the world’s most valuable brands. WeChat’s owner China’s Tencent entered the top ten for the first time.

Technology firms comprise 7 of the top ten most valuable brands in the world. AT&T, Visa, and McDonald’s were the only other companies apart from technology firms included in the top 10 list.

With a brand value of more than $245 billion, BrandZ’s top 100 most valuable global brands ranking for 2017 saw Google retain its top spot, Apple trails right behind with $234 billion.

TOP 10 Most Valuable Brands In The World For 2017

Google
Brand value:$245 billion
Apple
Brand value:$234 billion
Microsoft
Brand value:$143 billion
Amazon
Brand value:$139 billion
Facebook
Brand value:$129 billion
AT&T
Brand value:$115 billion
Visa
Brand value:$110 billion
Tencent
Brand value:$108 billion
IBM
Brand value:$102 billion
McDonald’s
Brand value:$97 billion

BrandZ’s Top 100 Most Valuable Global Brands 2017

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Prof. Dr. Amarendra Bhushan Dhiraj, Ph.D., DBA

Prof. Dr. Amarendra Bhushan Dhiraj, Ph.D., DBA, is a publishing executive and economist who serves as CEO and Editor-in-Chief of CEOWORLD Magazine, one of the world's most influential and widely read business publications. He also chairs its Advisory Board, shaping the magazine’s editorial vision and global strategy.

Dr. Amarendra earned his Ph.D. in Finance and Banking from the European Global School, Paris, a Doctorate in Chartered Accountancy from the European International University, Paris, and a Doctorate in Business Administration (DBA) from Kyiv National University of Technologies and Design (KNUTD), Ukraine. He also holds an MBA in International Relations and Affairs from the American University of Athens, Alabama.

Equal parts economist, strategist, and publishing visionary, Dr. Amarendra has built CEOWORLD Magazine into a trusted platform where CEOs, executives, and high-net-worth leaders turn for ideas that matter and insights that last.

Prof. Dr. Amarendra Bhushan Dhiraj, Ph.D., DBA, serves on the Executive Council at CEOWORLD Magazine. Follow him on LinkedIn, Facebook, and Twitter for insights, or explore his official website to learn more about his work.