Wednesday, July 8, 2020

Executive Education

3 Ways to Establish Good Credibility for Your Company

With the market as competitive as it is today, there are certain factors that customers take into account when making their purchase decisions. Good user experience and price are still the two main factors topping the list, but we’re also seeing additional aspects such as the company’s reputation or credibility and past references playing more important roles.

Credibility, in particular, is a very important aspect of your business. Good reputation and strong credibility can help attract more customers. They also act as the foundation of strong customer relationships. Fortunately, credibility is something you can establish and develop. Here are the three simple ways to get started with establishing good credibility for your company.

Get Incorporated

A company or brand that has a legal entity is seen as more reliable compared to personal sellers. The regulations surrounding company formation and incorporation are enabling even small and home businesses to legally set up companies for their operations. You too can take advantage of a reputable company formation agent and have the whole process completed in no time.

Getting incorporated or setting up a proper legal entity for the business is just the first step. You must make sure that customers know about the status of your company. This means displaying company details on the website. You can also add legal details about your company at the end of emails and documents (i.e. invoices and receipts).

Secure Your Site

The next step to take is getting verified online. There are several ways you can do this, but the easiest way – and the most effective one in terms of influencing potential customers – is getting an OV SSL certificate. OV or Organisation Validation means the SSL certificate is not only tied to the domain name you use but also the company behind it.

An independent certificate issuer will run the necessary checks to validate the legal entity of your business. The SSL certificate will then contain information such as company name and other relevant details, allowing customers to feel more confident when shopping in your online store. An Extended Validation or EV SSL certificate is even better, but this type of SSL certificate is often too expensive for small and home businesses.

Maintain Your Online Reputation

As mentioned before, getting a validated SSL certificate is just one-half of the equation. To establish good credibility online, it is also necessary to maintain the company’s online reputation. This means monitoring review and business pages, responding to complaints and negative reviews appropriately, and taking active steps towards maintaining the company’s positive image online.

Potential customers now automatically search for a company when finalising their purchase decision. Having positive entries in the first couple of pages of the search results will help convert more potential customers into paying, loyal customers with a high lifetime value.

All of these steps are easy to implement. They will help establish good credibility for your company, allowing you to attract more business. Once you have established good credibility, be sure to also take the time to maintain the company’s reputation for better long-term results.

Boris Dzhingarov
Boris Dzhingarov, founder of Cryptoext, graduated from the University of National and World Economy (UNWE) in Sofia, Bulgaria with a Bachelor's degree in marketing.