C-Suite Advisory

15 Creative Tactics To Shake Up Your Business Communication Philosophy

Getting into a rut with the way you do business and communicate is a surefire ingredient for failure. You need to shake things up and keep them fresh, or else operations as well as employee innovation start to stagnate.

It’s also always a good idea to reassess the way you do business and communication policies, such as the way meetings are held and how the flow of information occurs, every few years to keep things fresh. Here are a few tips to refine your current communication policy and better tailor it to your company, using current technology and approaches to business.

Establishing an Unconventional Office: Changing up your workspace, whether on a large or small scale, can have a dramatic impact on productivity. Business 2 Community states that for some businesses, reassessing work environment needs and opting for an unconventional office, whether it’s a literal re-design of physical space or simply locating your base of operations to your home, can be a perfect fit. It all depends on the business.

Video conferencing is an excellent example of a technology that can revolutionize an office environment, whether you opt to ditch the on-site office and convert completely to an on the go office using mobile devices to check in, or just get rid of the conference room.

The bottom line is that one of the most prevalent trends in business communication in the 21st century is technology being portable. Even beginning with the first brick phone back in the 1980s, the ability to do business on the go has simply evolved to be more and more sophisticated, today ending with an office that can be completely virtual if the arrangement works for your business model.

15 Creative Tips For Effective Business Communication

  1. Be confident
  2. Avoid rumors
  3. Ask Questions
  4. Don’t complain
  5. Listen actively
  6. Connect personally
  7. Invite participation
  8. Be open to new ideas
  9. Think before you speak
  10. Give positive feedback
  11. Never personalize criticism
  12. Respect Cultural Differences
  13. Don’t indulge in controversy
  14. Focus on topics, not personalities
  15. Give people time to digest a new idea

Connecting with Colleagues to Clients: Many businesses today use a hybrid of video conferencing and face to face meetings to conduct business. However, in this day and age, it’s becoming increasingly common to completely abandon the on-site meeting and rely on video conferencing. This is especially true of large groups or a company that’s international. BlueJeans video conference group allows groups of various sizes to meet on screen from all around the world and on any device. Whether you’re in France and have a colleague connecting with you from the United States, or you’re simply across town from a client, relying on video solely for your business communication can seem like a bold move.

However, it’s a move that not only saves money and time, but also offers many possibilities for information to be even more effectively exchanged. Content sharing, for example, is one of the best features that video conferencing has to offer. The ability to be portable is also a revolutionary breakthrough for video technology, whether you’re in your home office on your laptop, in a hotel room on your smartphone, or on the tarmac using your tablet, you can connect for important meetings anytime, anywhere. Rethinking the way you connect with colleagues and clients and adjusting as necessary is a way to keep up with the times and stay current.

Reuse your Content, Save Money: Content creation is pricey. Whether you’re paying someone else to create content by making videos, writing blog posts, or curating social media feeds, the fact of the matter is that you don’t want to waste content, especially if it has continued value for your clients. Entrepreneur discusses the importance of reusing valuable content in terms of blog posts, pointing out that many businesses continue to get hits on old blog posts without updates, which doesn’t look good for your business. However, unlike blog posts, in certain cases video doesn’t need to be updated. If you’ve recorded a business meeting that relates to something a more general public may want to know about, then putting it on your website or social media feeds can be useful. On the other hand, you may simply be having a quick online meeting to discuss a specific project. Content and the potential for reuse varies widely.

Internally, video meeting content can also be recycled to be used in employee training. Training can be get pricey, especially if you’re a small business and no independent Human Resources department. By recording trainings and reusing the same video content for a period of time, you get double the value out of your video meeting recording.

Communication is one of the most important parts of a successful business, ranging from something as minor as the way you write emails to colleagues, to the importance of a pivotal video conference meeting with a major client. Not all communication tactics are created equally though, and there is no one size fits all. If you’re a small business, then using a scalable video conferencing provider can be a great boon to your company’s operations. Whether you want to take your office totally virtual or scrap renting office space and relocate your command center to your own home, there are many communication tools today that can help you do almost anything you want.

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Aimee Lee Webber
Editorial Aide/Reporter at The CEOWORLD magazine. Nationally Syndicated Advice Columnist. Generally prefer dogs to humans. Loves dragons. New Yorker.