C-Suite Agenda

Top 20 Coolest Brands In Britain 2014/15

20 Coolest Brands In Britain 2104

The tech giant Apple has been named the “coolest brand” in Britain for the 3rd consecutive  year, while Twitter and Adidas have fallen out of the top 20 list.

Luxury car brand Aston Martin and Nike trailing in second and third place, respectively.

The annual survey revealed that Twitter has dropped off the top 20 list for the first time in 3 years. However, rival social platform Instagram has made its first appearance in the elite club.

Elsewhere, US movie and TV streaming giant Netflix broke into the Top 20 UK list for the first time in tenth place.

Voters were asked to bear in mind style, innovation, originality, authenticity, desirability and uniqueness when listing their brand selections.

20 Coolest Brands In Britain 2104

Read The Official Top 20 Coolest Brands In Britain 2014/15:

1. Apple

2. Aston Martin

3. Nike

4. Chanel

5. Glastonbury

6. Google

7. YouTube

8. Dom Perignon

9. Rolex

10. Netflix

11. Bang & Olufsen

12. Ray-Ban

13. Alexander McQueen

14. Instagram

15. Bose

16. Liberty

17. Selfridges

18. Sony

19. Virgin Atlantic

20. Stella McCartney

The CoolBrands top 20 list is the result of an independent survey of 2,000 British consumers and a panel of 37 key independent influencers – including musicians Ella Eyre, Labrinth, Laura Mvula and Reverend and The Makers, SB.TV founder Jamal Edwards and models, Jodie Kidd and Sophie Dahl.

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Prof. Dr. Amarendra Bhushan Dhiraj
Prof. Dr. Amarendra Bhushan Dhiraj is a media and technology executive, macro-economist, strategic thinker, chair, and chief executive officer of the CEOWORLD magazine, one of the world’s most influential and recognized global news publications. Under Dr. Amarendra's leadership, CEOWORLD magazine has become the world's most iconic news organization, whose rigorous reporting and unsurpassed storytelling connect with millions of business leaders daily. Additionally, he serves as the chair and founding member of the CEOWORLD magazine’s Inclusion Advisory Board.

In his current role, he counsels and collaborates with c-suite executives of large multinational corporations, helping them drive change in their companies to improve their competitiveness. Dr. Amarendra has extensive experience in serving on numerous boards. He leads and supports a globally dispersed team of columnists, correspondents, editors, journalists, reporters, researchers, and industry analysts.

He received his Ph.D. in Finance and Banking from the European Global School, Paris, France. He also received his Doctoral Degree in Chartered Accountancy from the European International University Paris, France, and a Doctorate in Business Administration from Kyiv National University of Technologies and Design (KNUTD), Ukraine. He earned his Master of Business Administration degree in Finance and his master’s degree in Chartered Accountancy (CA) from European Global School Paris. Dr. Amarendra also holds a Master of Business Administration degree in International Relations and Affairs from the American University of Athens, Alabama, United States.

As CEO, he transformed the CEOWORLD magazine into a highly efficient, digital-first, profitable enterprise. Today, CEOWORLD magazine is a standard bearer for modern responsible journalism. Dr. Amarendra retains a strong desire to continuously improve his skills and abilities and believes that the first step to being a true leader is to inspire others to lead with you.


Prof. Dr. Amarendra Bhushan Dhiraj is the CHAIR, CEO, AND EDITORIAL DIRECTOR of the CEOWORLD magazine. Connect with him through LinkedIn.