CEO Insider

How Does The Social Media Expert Or Agency Define Collaboration?

In this information Age, where knowledge is getting more complex: How can you spot a social media “experts” or “agency” worth engaging? So, if your company has a global presence, your social media marketers needs to understand collaborative global culture. Culture is invisible, nebulous, and difficult to measure.

Social media is 90 percent psychology and 10 percent marketing.  What kind of tools does your expert have to achieve visibility for your culture so it can be visualized and managed?

Basic Social Metrics to look at:

Twitter – how many followers, tweets, interactions, frequency of use, and how often are they Tweeting other people’s content and replying.
LinkedIn – number of connections, frequency of content, interaction
Facebook – business pages as well as a personal page? Number of fans, level of interaction, and how many fans are talking about their page.

Twitter, Facebook, LinkedIn

Social media marketing experts are:

– Experienced and active users, engaging with their fans, and are getting results.
– A social media expert understands the relationship between advertising, marketing, and sales.
– Up-to-date with the latest social media marketing trends and are using the latest and most appropriate tools.

That being said, there is a massive difference between the ability to do something and a real talent for doing something well.  What are your thoughts?

Do you have any other criteria that you look for before you select an expert?

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Prof. Dr. Amarendra Bhushan Dhiraj
Prof. Dr. Amarendra Bhushan Dhiraj is a media and technology executive, macro-economist, strategic thinker, chair, and chief executive officer of the CEOWORLD magazine, one of the world’s most influential and recognized global news publications. Under Dr. Amarendra's leadership, CEOWORLD magazine has become the world's most iconic news organization, whose rigorous reporting and unsurpassed storytelling connect with millions of business leaders daily. Additionally, he serves as the chair and founding member of the CEOWORLD magazine’s Inclusion Advisory Board.

In his current role, he counsels and collaborates with c-suite executives of large multinational corporations, helping them drive change in their companies to improve their competitiveness. Dr. Amarendra has extensive experience in serving on numerous boards. He leads and supports a globally dispersed team of columnists, correspondents, editors, journalists, reporters, researchers, and industry analysts.

He received his Ph.D. in Finance and Banking from the European Global School, Paris, France. He also received his Doctoral Degree in Chartered Accountancy from the European International University Paris, France, and a Doctorate in Business Administration from Kyiv National University of Technologies and Design (KNUTD), Ukraine. He earned his Master of Business Administration degree in Finance and his master’s degree in Chartered Accountancy (CA) from European Global School Paris. Dr. Amarendra also holds a Master of Business Administration degree in International Relations and Affairs from the American University of Athens, Alabama, United States.

As CEO, he transformed the CEOWORLD magazine into a highly efficient, digital-first, profitable enterprise. Today, CEOWORLD magazine is a standard bearer for modern responsible journalism. Dr. Amarendra retains a strong desire to continuously improve his skills and abilities and believes that the first step to being a true leader is to inspire others to lead with you.

Prof. Dr. Amarendra Bhushan Dhiraj is the CHAIR, CEO, AND EDITORIAL DIRECTOR of the CEOWORLD magazine. Connect with him through LinkedIn.