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Friday, March 29, 2024
CEOWORLD magazine - Latest - CEO Insider - How Does The Social Media Expert Or Agency Define Collaboration?

CEO Insider

How Does The Social Media Expert Or Agency Define Collaboration?

In this information Age, where knowledge is getting more complex: How can you spot a social media “experts” or “agency” worth engaging? So, if your company has a global presence, your social media marketers needs to understand collaborative global culture. Culture is invisible, nebulous, and difficult to measure.

Social media is 90 percent psychology and 10 percent marketing.  What kind of tools does your expert have to achieve visibility for your culture so it can be visualized and managed?

Basic Social Metrics to look at:

Twitter – how many followers, tweets, interactions, frequency of use, and how often are they Tweeting other people’s content and replying.
LinkedIn – number of connections, frequency of content, interaction
Facebook – business pages as well as a personal page? Number of fans, level of interaction, and how many fans are talking about their page.

Twitter, Facebook, LinkedIn

Social media marketing experts are:

– Experienced and active users, engaging with their fans, and are getting results.
– A social media expert understands the relationship between advertising, marketing, and sales.
– Up-to-date with the latest social media marketing trends and are using the latest and most appropriate tools.

That being said, there is a massive difference between the ability to do something and a real talent for doing something well.  What are your thoughts?

Do you have any other criteria that you look for before you select an expert?


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CEOWORLD magazine - Latest - CEO Insider - How Does The Social Media Expert Or Agency Define Collaboration?
Prof. Dr. Amarendra Bhushan Dhiraj
Prof. Dr. Amarendra Bhushan Dhiraj is a publishing executive and economist who is the CEO and editor-in-chief of The CEOWORLD magazine, one of the world’s most influential and recognized global news publications. Additionally, he serves as the chair of the advisory board for the CEOWORLD magazine. He received his Ph.D. in Finance and Banking from the European Global School, Paris, France. He earned his Doctoral Degree in Chartered Accountancy from the European International University Paris, France, and a Doctorate in Business Administration from Kyiv National University of Technologies and Design (KNUTD), Ukraine. Dr. Amarendra also holds a Master of Business Administration degree in International Relations and Affairs from the American University of Athens, Alabama, United States.


Prof. Dr. Amarendra Bhushan Dhiraj is CEO and editor-in-chief of CEOWORLD magazine. You can follow him on LinkedIn, Facebook, Twitter.