Ed-Tech Startup Coursera Teams With Netease To Launch Chinese-Language Portal

Prof. Dr. Amarendra Bhushan Dhiraj, Ph.D., DBAOctober 8, 2013October 21, 2019C-Suite Intelligence

Coursera, on of the fast-growing online learning startup, announced that it is partnering with NetEase, a China-based Internet company to create Chinese-language portal, in an effort to bring its free online courses to users in China.

The result of this partnership is a “Coursera Zone, a Chinese-language Web portal” — will help connect NetEase’s wide-reaching audience in China with content on Coursera, a leading massive open online course (MOOC) platform.

Coursera Zone will feature course synopses, discussion forums and student testimonials in Mandarin Chinese, that will be hosted on NetEase’s open ed website: open.163.com.

>>> Coursera | open.163.com – a Chinese-language Web portal by Coursera and NetEase

For the translation part, Coursera says it has teamed up with Chinese social networking site Guokr and volunteer translator community Yeeyan.

“Ensuring the accessibility of quality educational content, regardless of a person’s location or native language, is at the core of our mission,” said Coursera Co-Founder and Co-CEO Andrew Ng. “With its wide-reaching technology platform and Chinese market expertise, NetEase will be an invaluable partner for us as we work to launch initiatives like Coursera Zone that open up Coursera to the millions of people living in China.”

“As a leading internet company, NetEase has been known for its openness and commitment to exploring the field of online education,” said NetEase Founder and CEO Ding Lei. “By working with Coursera, we hope to enhance the learning experience for Chinese-speaking students, and to introduce even more top online courses to Chinese users.”

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Prof. Dr. Amarendra Bhushan Dhiraj, Ph.D., DBA

Prof. Dr. Amarendra Bhushan Dhiraj, Ph.D., DBA, is a publishing executive and economist who serves as CEO and Editor-in-Chief of CEOWORLD Magazine, one of the world's most influential and widely read business publications. He also chairs its Advisory Board, shaping the magazine’s editorial vision and global strategy.

Dr. Amarendra earned his Ph.D. in Finance and Banking from the European Global School, Paris, a Doctorate in Chartered Accountancy from the European International University, Paris, and a Doctorate in Business Administration (DBA) from Kyiv National University of Technologies and Design (KNUTD), Ukraine. He also holds an MBA in International Relations and Affairs from the American University of Athens, Alabama.

Equal parts economist, strategist, and publishing visionary, Dr. Amarendra has built CEOWORLD Magazine into a trusted platform where CEOs, executives, and high-net-worth leaders turn for ideas that matter and insights that last.

Prof. Dr. Amarendra Bhushan Dhiraj, Ph.D., DBA, serves on the Executive Council at CEOWORLD Magazine. Follow him on LinkedIn, Facebook, and Twitter for insights, or explore his official website to learn more about his work.

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