Chute, a photo collection startup has launched a new product called “Chute Rights” — a digital rights management tool through which brands or publishers can contact content creators on social networks (Twitter, Facebook or Instagram) to secure permission to use their images.
Chute uses hashtags to grab user-generated images on behalf of its clients, which includes NBC News, Turner, Saks Fifth Avenue, House of Blues Entertainment, and Conde Nast and puts them into its platform.
>>> Chute Rights
Companies can incorporate those images into their websites, apps, billboards, and banner ads. Chute offers image uploading, processing, moderation, commenting, and sharing tools, as well as a variety of third-party API integrations to make this process manageable.
Chute, the Photo aggregation platform, CEO Ranvir Gujral says that, “With half a billion photos shared every day, consumers are telling incredibly compelling and visual stories about brands. Companies want to highlight these stories, but until now, finding and clearing the rights to use consumer photos and videos was a tedious, manual process”
Chute’s solution makes it possible for brands to comment on individual photos and videos and engage in conversation that is scalable and efficient.