CEO Confidential

Kindle Fire HDX Tablets: Impressive Device At An Insanely Low Price By Amazon.com

The world’s biggest e-commerce company, Amazon.com has introduced its new high-definition Kindle tablet line-up called “Kindle Fire HDX”, which comes in 7-inch and 8.9-inch display sizes — waaaay cheaper than the equivalent iPad. Premium products at non-premium prices!!!

We’ll get to see if they live up to their promise.

Powered by a 2GHz quad-core processor from Qualcomm, Kindle Fire HDX tablets run on a heavily customized version of Google’s Android operating system – Fire operating system version 3.0 known as “Mojito”.

Among other additions, Mojito brings enterprise-level encryption to the new tablets.

Fire OS 3.0 is Kindle’s new forked version of Android that introduces “hundreds of new and upgrade features, Amazon-exclusive services, platform updates, and more.”

The 8.9-inch HDX will ship December 10, the 7-inch HDX will ship November 14 and the regular Kindle Fire HD will ship October 2.


The 7-inch models starts at $229 (for 16GB) and $329 for an LTE-compatible device.

The 8.9-inch variant costs upwards of $349, or $479 for the LTE-version.

The 7-inch model lacks a rear camera, the 8.9-inch version comes with an 8-megapixel rear camera with LED flash.
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Amazon founder and CEO Jeff Bezos said that Amazon is selling these at “roughly break-even” pricing, because the company makes money on its content sales.

Here’s a glance:

– Operating system: Based on Android 4.3 (Jelly Bean)
– Qualcomm Snapdragon 800 2.2Ghz quad-core processor
– Memory doubled to 2GB of RAM
– also added a “Mayday” button to its Quick Settings menu, letting users connect with a customer service representative via a video feed.
–  Brings hundreds of platform updates and exclusive new features, including the Mayday button, X-Ray for Music, Second Screen, 1-Tap Archive, Cloud Collections, Quiet Time, Optimizing Download Manager, and Social Integration with Goodreads and Facebook
–  New enterprise and productivity features–including printing, email conversation view, enterprise encryption and mobile device management–BYOD support

Jeff Bezos said: it is “completely unique” and takes advantage of Amazon’s massive cloud computing and customer service infrastructure. It also builds on Amazon.com Inc.’s reputation for excellent customer service.

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Dr. Amarendra Bhushan Dhiraj
Dr. Amarendra Bhushan Dhiraj is the CEO and editorial director at CEOWORLD magazine, the leading global business magazine written strictly for CEOs, CFOs, top managers, company directors, investors, senior executives, business leaders, and high net worth individuals.
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