Executive Education

Hulu BBC Deal: A Positive Step After Some Cloudy Times

Thanks to a deal with the BBC Worldwide North America, the video-streaming website “Hulu” will bring as many as 2,000 episodes from 144 different BBC titles to a wider American audience.

The deal, which will include shows such as Sherlock, Torchwood, MI-5, Luther, and Doctor Who, but further shows will be added in due course.

Most of the content are destined for subscribers of the $7.99-per-month Hulu Plus subscription service, but some BBC programming will be available on the free portion of the site, ad-supported service.

Hulu Plus service has more than four million subscribers.

“We’re kicking back into action,” Andy Forssell, Hulu’s acting chief executive, said in an interview at The Wall Street Journal. “This is us doing a bunch of stuff that we’ve really wanted to do and had been put on hold for a while.”

Mr. Forssell also said original programming will grow to 10% to 15% of Hulu’s viewing in the next few years from 5% now. “The Awesomes,” an animated show for adults, was the first of 20 new shows expected to launch this year on the service.

After entertaining bids from potential suitors that included DirecTV, Hulu’s owners — 21st Century Fox, NBCUniversal, and Walt Disney — took the site off the market and announced a cash infusion of $750 million “in order to propel future growth.”

BBC Worldwide has similar arrangements with Netflix and Amazon.

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Prof. Dr. Amarendra Bhushan Dhiraj
Prof. Dr. Amarendra Bhushan Dhiraj is a media and technology executive, macro-economist, strategic thinker, chair, and chief executive officer of the CEOWORLD magazine, one of the world’s most influential and recognized global news publications. Under Dr. Amarendra's leadership, CEOWORLD magazine has become the world's most iconic news organization, whose rigorous reporting and unsurpassed storytelling connect with millions of business leaders daily. Additionally, he serves as the chair and founding member of the CEOWORLD magazine’s Inclusion Advisory Board.

In his current role, he counsels and collaborates with c-suite executives of large multinational corporations, helping them drive change in their companies to improve their competitiveness. Dr. Amarendra has extensive experience in serving on numerous boards. He leads and supports a globally dispersed team of columnists, correspondents, editors, journalists, reporters, researchers, and industry analysts.

He received his Ph.D. in Finance and Banking from the European Global School, Paris, France. He also received his Doctoral Degree in Chartered Accountancy from the European International University Paris, France, and a Doctorate in Business Administration from Kyiv National University of Technologies and Design (KNUTD), Ukraine. He earned his Master of Business Administration degree in Finance and his master’s degree in Chartered Accountancy (CA) from European Global School Paris. Dr. Amarendra also holds a Master of Business Administration degree in International Relations and Affairs from the American University of Athens, Alabama, United States.

As CEO, he transformed the CEOWORLD magazine into a highly efficient, digital-first, profitable enterprise. Today, CEOWORLD magazine is a standard bearer for modern responsible journalism. Dr. Amarendra retains a strong desire to continuously improve his skills and abilities and believes that the first step to being a true leader is to inspire others to lead with you.


Prof. Dr. Amarendra Bhushan Dhiraj is the CHAIR, CEO, AND EDITORIAL DIRECTOR of the CEOWORLD magazine. Connect with him through LinkedIn.