Saturday, July 4, 2020

Executive Education

Online Shopping Research And Price Comparison Site Acquired By eBay

Seattle-based online shopping research and price comparison site has been acquired by web retail giant eBay. Founded in 2010, it Uses predictive analytics to help consumers decide whether they should buy a product now or wait for the price to drop.’s services, website and mobile apps will cease to operate on September 30, with all 26 staffers, except for co-founder and CTO Oren Etzioni, will be transferred to eBay’s office in Bellevue, WA. President and CEO Mike Fridgen will continue to lead his same staff at eBay.

Price-forecasting startup, has raised $17 million in funding (including $8 million in March) from Microsoft co-founder Paul Allen’s Vulcan Capital firm, Maveron, and Madrona Venture Group, along with other angel investors. President and CEO Mike Fridgen confirmed the merger in a blog post, Since we started three years ago, we’ve been on a mission to bring you a more transparent shopping experience and help you feel more confident in your purchase decisions – in fact, we’ve been downright obsessed with it.

Over the past year, we began experimenting with eBay and discovered an exciting opportunity to apply our team’s strength in data and predictive analytics to help over 25 million eBay sellers make smarter decisions and be more successful. This is an exciting new chapter and the Decide team will be making the move to eBay’s new Seattle-area offices. By September 30, Decide services, website and mobile apps will no longer be available.


Jessica Todd Swift
Jessica Todd Swift is the deputy managing editor of the CEOWORLD magazine. She is a veteran business and tech blogger, journalist, and analyst. Jessica is responsible for overseeing newsroom assignments and publishing and providing support to the editor in chief.