ITEMS PUBLISHED BY William Gindlesperger

Get More Bang for Your Marketing Buck. Use New Procurement Method! thumbnail

Get More Bang for Your Marketing Buck. Use New Procurement Method!

Printed materials cost American companies about $150 billion each year.  This does not include packaging which can double this number. Of the ...
Private Sector Partners That Are Keeping America Informed! thumbnail

Private Sector Partners That Are Keeping America Informed!

The U. S. Government Printing Office (GPO) has released its annual report for 2008 and in it are a host of ...
Improving Your Bottom Line Begins with Accepting Change thumbnail

Improving Your Bottom Line Begins with Accepting Change

If for every thousand dollars that you spend on direct mail, marketing materials, commercial print, labels and product packaging, you could ...
Take Control of What You Spend for Print! thumbnail

Take Control of What You Spend for Print!

A bright spot in an otherwise dismal economy is this… all buyers -- and their organizations -- are watching more closely ...
New Procurement Methodology Saves Buyers 40% on Print Spend thumbnail

New Procurement Methodology Saves Buyers 40% on Print Spend

Reducing by 40% what an organization spends on commercial print, direct mail, marketing materials, labels and product packaging may sound like ...
How does this business method patent affect me?  Is The Gindlesperger Method for real? thumbnail

How does this business method patent affect me? Is The Gindlesperger Method for real?

Let’s say, I buy a bottle of water.  I choose the product that has a nice label that strikes my fancy.  ...

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