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ShopPad Secures $500,000 In Seed Funding For its Software as a service Technology


ShopPad, an e-commerce platform that enables desktop eCommerce site into touchable and swipable tablet-optimized delightful interface, secures $500,000 in seed funding for its software-as-a-service (SaaS) technology.

ShopPad, a vendor that optimizes an e-retailer’s e-commerce site for tablets for free, was founded aby Aaron Wadler (founder and CEO of Viddyou) now used by more than 10,000 online merchants.

“In the eyes of the consumer, e-commerce and retail are now one” – eBay CEO John Donahoe

Angels in the round include Mashery co-founder and CEO of MyBlogLog, Lookery and Lumatic, Scott Rafer; Arik Keller (Director of Product at PayPal); Peter Horan (President of; Allen Morgan (previously GP at Mayfield Fund, and board member); Walt Doyle (previously GM PayPal Media); and others.

Behind the scenes, ShopPad “iPad-Friendly” built a tablet site framework that uses JavaScript and HTML5, a web programming language that enables developers to create web sites that appear and function like mobile apps. A retailer embeds a line of JavaScript code on its e-commerce site that redirects tablet shoppers to the tablet version of the e-retail site hosted on ShopPad servers.


Amarendra Bhushan


Amarendra Bhushan

Amarendra is the Chief Executive Officer and Editorial Director at CEOWORLD Magazine, and is responsible for all business management, company operations, finance, and social advertising operations. Email-

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