General Motors unveils refreshed 2014 Buick LaCrosse: full-size near luxury sedan
With an an upgraded interior and a few exterior styling tweaks, the 2014 Buick LaCrosse (full-size near-luxury sedan) makes its debut at the 2013 New York Auto Show. General Motors has sold more than 500,000 of the cars around the globe since 2009.
The Intellilink information and entertainment system will now have natural voice recognition and a swipe screen.
“We evolved the interior and exterior design, increased luxury amenities and materials and enhanced the safety and personal technologies to give customers more reasons than ever to rediscover Buick,” Tony DiSalle, U.S. vice president of Buick marketing, said in a statement.
The company doesn’t expect Buick sales to approach 900,000 per year again. But executives say they can still make a lot of money selling the higher-priced luxury vehicles with lower sales numbers.