Why Apple iOS users spend twice as much time watching videos compared to Android users [infographic]?
Here’s an interesting fact: So It Turns Out Apple’s iOS users spend twice as much time watching videos compared to Android users.
According to a report published by Ooyala, a venture-backed provider of online video technology products and services points out – Although Android phones are outselling iPhones globally, last year Apple users watched twice as much online video on their mobile phones.
Here are some important points:
# The share of tablet video viewing increased 110% in 2012, while the share of mobile online video viewing grew by 87% last year.
# While the percentage of time spent watching short and mid-form videos increased across all device categories.
# Tablet video viewers spent 63% of their total viewing time watching videos longer than ten minutes.
# Nearly 25% of total desktop viewing time was spent watching content that ran 60+ minutes.
# 32% of the total time spent watching tablet video last quarter was with content running more than one hour long.
# The percentage of time spent watching long-form video on tablets increased 37% from Q1 to Q4 in 2012.
Share of mobile video time played: Android vs. iOS:
In another news, in-flight Wi-Fi provider Gogo reports that airline passengers use their Apple devices with far greater frequency than their Android gadgets.