Will the contextual advertising deal blossom into something more between Yahoo and Google?
Lol, Microsoft Chief Executive Ballmer’s head is going to explode? Once-great internet company, Yahoo! has signed a nonexclusive agreement with the search giant Google to display its targeted ads on selected Yahoo! properties and co-branded sites through use of Google’s AdSense and Google’s AdMob services.
This will help yahoo to improve its search revenues. Last year, Google’s ad sales on its partners’ sites totaled $12.5 billion. Again, this is a non-exclusive agreement, and Yahoo is still partners with Microsoft…
Marissa Mayer (Yahoo CEO) tweeted “Happy to have gotten this deal in place with my alma mater (@goog) for relevant, contextual ads. Nice work team!”
Do you think the contextual advertising deal blossom into something more between Yahoo and Google? WELL TIME WILL TELL.
Here’s what Yahoo shared about the agreement today: ” Today, we’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services.
By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful.
For our users, there won’t be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure we’re delivering the right ad to the right user at the right time.”
A Google spokeswoman said only, “We work with a number of top publishers to help them monetize their content through AdSense for Content and AdMob. We’re thrilled to now include Yahoo.”