Will the contextual advertising deal blossom into something more between Yahoo and Google?
Lol, Microsoft Chief Executive Ballmer’s head is going to explode? Once-great internet company, Yahoo! has signed a nonexclusive agreement with the search giant Google to display its targeted ads on selected Yahoo! properties and co-branded sites through use of Googleâ€™s AdSense and Googleâ€™s AdMob services.
This will help yahoo to improve its search revenues. Last year, Google’s ad sales on its partners’ sites totaled $12.5 billion. Again, this is a non-exclusive agreement, and Yahoo is still partners with Microsoft…
Marissa Mayer (Yahoo CEO) tweeted “Happy to have gotten this deal in place with my alma mater (@goog) for relevant, contextual ads. Nice work team!”
Do you think the contextual advertising deal blossom into something more between Yahoo and Google? WELL TIME WILL TELL.
Hereâ€™s what Yahoo shared about the agreement today: ” Today, weâ€™re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Googleâ€™s AdSense for Content and Googleâ€™s AdMob services.
By adding Google to our list of world-class contextual ads partners, weâ€™ll be able to expand our network, which means we can serve users with ads that are even more meaningful.
For our users, there wonâ€™t be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure weâ€™re delivering the right ad to the right user at the right time.”
A Google spokeswoman said only, “We work with a number of top publishers to help them monetize their content through AdSense for Content and AdMob. We’re thrilled to now include Yahoo.”