The struggling smartphone maker Research In Motion (RIM) will run a 30-second commercial, in its First-Ever Super Bowl Ad (Super Bowl XLVII), which will spotlight its new BlackBerry 10 platform and devices. It may  cost RIM between $3.7 million and $3.8 million.

In addition to the Super Bowl ad, RIM said it will push BlackBerry via online ads and on social networks before and after the game. London based advertising and brand management agency AMV BBDO  is creating the ad.

Frank Boulben, Chief Marketing Officer, Research In Motion, said: “A Super Bowl commercial is a great opportunity to show the redesigned, reengineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,”

“BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves.”

RIM said: “will be integrated into a number of pre- and post-game on-site, digital and social activities, including real time engagement with BlackBerry social fans on Facebook and Twitter, as well as extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads,”


YES. Research In Motion is betting big on new lackBerry 10 platform and devices and we wish them good luck for taking the bold move.

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