Yahoo’s Snip.it Acquisition: is it really a smart move?

Posted: 7:27 am, January 24, 2013 by Mike Martinez

Kudos to Marissa Mayer for trying to revitalize struggling Internet search pioneer Yahoo!. The Search engine provider Yahoo! Inc has acquired social bookmarking service Snip.it

Yahoo’s “social news/social bookmarking” start-up Snip.it Acquisition: is it really a smart move? Discuss in the comments below.

Snip.it, a Pinterest-like service that encourages users to create, organize and share collections of news articles on the Internet.

It was founded in 2011 by Ramy Adeeb, previously an investor at Khosla Ventures.

In a company blog post, the San Francisco-based startup, Snip.it said it would shut down its current service but work on bringing “social news” to Yahoo. 9 out of Snip.it’s 10-person team will join Yahoo where they will develop the company’s social news program.

“The Snip.it team created an innovative technology that lets people share content in a social and fun way,” Mike Kerns, Yahoo’s vice president of product, said in an email statement. “Reading and sharing content is a core daily habit for most of the world, and we can’t wait to work with the Snip.it team to make that experience even more entertaining for our users.”

DON’T MISS: Hit List

Posted in: BUSINESS

Tags: Khosla Ventures,Marissa Mayer,Snip.it,social bookmarking,social news,startups,yahoo

About the author: Mike Martinez

A journalist With global perspective and voracious appetite for international news, he leads reporters and commission stories among journalists who are focused on resources markets and companies. (mike.martinez@ceoworld.biz)

Sabilina

Thanks for shutting it down Yahoo, and thanks Snip it for nothing. Useless.
Aaron Mahler

What’s the incentive to use a product when the endgame is to sell it and then not be able to use it anyway.
Obi ezekwesili

yee make big business bigger.
Obi ezekwesili

Marissa Mayer can turn Yahoo around, good on her.
Pat McGroin

ah visionaries……………………………………………

Explore the World of CEOWORLD Magazine

CEOWORLD Magazine is the only magazine written strictly for c-suite forward-thinking corporate executives and directors to network, learn and share ideas with peers that help them effectively lead their organizations.

Our collection of avid readers includes CEOs, CFOs, Chairmen, Directors, business leaders, corporate manager, entrepreneurs, venture capitalists, researchers and their peers – a powerful mix of executive professionals.

It covers a range of business and technology related news, analysis, emerging trends, information, strategy, growth opportunities, challenge on global economy, and executive life.

Some of the companies it covers in depth include Microsoft, Blackberry, Google, Apple, Facebook, Twitter, Zynga, Cisco, but it also covers pathbreaking start-up companies.

As an authority on the future of business and technology, it is a leading source for reliable news, review and updated analysis for people who create and fund the innovations that drive the global economy.

what’s trending now ; )

ADVERTISMENT