Every business wants their staff to be contented – the benefits of good morale on production, customer service are clear to all. The question is how to assess the levels of happiness in your workforce, and that’s where the staff satisfaction survey comes in. Here are 10 reasons why a good employer has much to gain from such a questionnaire:
1) Cost-effective. Staff satisfaction surveys are cheap and easy to organise and implement – so cheap and easy in fact that it belies their effectiveness. They are quick to deploy and offer an employer real-time results, giving them a real “snapshot” of the state of play in the workplace.
2) Problem-solving. When employees tell you how they feel about aspects of their working day in a survey, it gives you the employer an opportunity to flag up individual or systemic problems before they assume crisis proportions.
3) A morale booster. The sheer act of commissioning a staff satisfaction survey can increase morale, because staff knows their employer is listening. Making all surveys anonymous further boosts morale by removing any fear about speaking candidly.
4) Building trust. Open and clear channels of communication help trust to build between staff and employer, amplifying the morale-booster effect described previously.
5) Assessing staff training. Any enterprise with a staff training program benefits from feedback from the participants. As part of a comprehensive staff satisfaction survey, questions on staff training are very useful, particularly since gripes over training are traditionally one of the biggest areas of employee dissatisfaction.
6) Assessing workload. Similarly, staff surveys can reveal where some workers are overburdened and others don’t have enough to do, allowing for redistribution to the benefit of all.
7) Product improvement. Whether you offer products or services, the front line staff tasked with delivering them will spot any problems or room for improvement before the employer does. Surveys will ensure that they can discover any issues and act on them swiftly.
8) Fostering unity. It is important for business efficiency for a workforce to not only be aware of an organisation’s aims and objectives, but to be working together to achieve them. Staff surveys are the first step to helping a workplace pull together and work towards a common goal. Applying the data within them and implementing programs to tackle them is the next step.
9) Lowering employee turnover. Studies have shown that organisations that operate staff satisfaction surveys and implement policies based on their findings enjoy increased staff tenure and lower levels of employee turnover. Staff want to keep working for companies that listen to them.
10) Benchmarking. Just as a company will use previous years’ accounts to assess their current financial situation, so staff satisfaction surveys gradually build into a powerful database for benchmarking and monitoring its well-being in other areas.
By Ilona Hetsevich, Media Specialist at dotAgency.
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