As competition from rivals goes up a notch, the search engine giant, Google market share in Britain has dropped below 90% for the 2nd-month in a row to 88%. This is the lowest in last 5 years. Google could also face a new threat from a new search service Facebook Graph Search.
On the other hand, Google Android mobile operating system held the number one position in key world markets such as UK, China, Spain, Australia and Germany, however Apple’s iOS ranks nunber one in the US and Japan. Do you think Google Android mobile operating system Growth may finally be slowing?
OS (Operating System) Share – Smartphone Sales:
“At the end of 2012 the global OS picture shows Android on top, but clearly the rate of growth it experienced over the past year is beginning to slow as easy wins from first time smartphone buyers begin to reduce.” said Dominic Sunnebo, global consumer insight director at research firm Kantar Worldpanel ComTech.
“It has been far slower than Microsoft would have liked, but Windows Phone is now starting to gain respectable shares in a number of key European countries. However, its performance in the Chinese and US markets remains underwhelming. As the two largest smartphone markets in the world, these remain key challenges for Microsoft to overcome during 2013.”
Now, if you analyse data of all searches made in the UK in month of December 2012 from from Experian, Google Sites ranked number one with 88.35% (down by 0.77% since last mont) from the previous month. Thanks to Bing, Microsoft Sites increased overall market share of 4.99% (up by 0.19 per cent) Yahoo! Sites increased market share by 0.08%, while Ask Sites jumped 0.52%.
“Clearly, Google still maintains a huge competitive edge over the other search engines in the UK market,” said digital insights manager for Experian, James Murray.
“There are seven times more searches conducted on Google sites than on all the other search engines combined.”