How extensive the changes are in rebranded RIM App World Web Storefront: BlackBerry World?

Posted: 6:14 am, January 21, 2013 by Germaine Lombardo

The beleaguered smartphone manufacturer, RIM has announced a name change for its BlackBerry App World web Storefront, BlackBerry App World is now simply called “BlackBerry World”. It will be the one-stop shop for all of your mobile entertainment needs.

The new BlackBerry World rebranding will have area of focus, offer more than apps with videos and music available there as well. And if you find something you love and want to tell the world, you can easily share it with your friends over BBM, Facebook and Twitter.

Web: appworld.blackberry.com

Research In Motion Limited (RIM) is few days away from its next-gen OS, BlackBerry 10 debut. Writing in a blog post, the company said the new branding will also be rolled out to BlackBerry smartphone and PlayBook owners in the “coming weeks”.

With BlackBerry World, there are various ways to browse, download, buy, and manage apps using a BlackBerry smartphone, BlackBerry PlayBook tablet, or desktop or laptop computer,— inspiration is at your fingertips. And if you find something you love and want to tell the world, you can easily share it with your friends over BBM, Facebook and Twitter. Also, you can simply tap smartphones together and invite your friends to download it* — just like that.

“While improving the app store is important, let’s not forget that it’s quality that we want to see over quantity; if a platform adds an app store with two billion terrible apps, they’re no better off than when they had two hundred terrible apps,” Anna Scantlin wrote.

Test out the store’s new offerings & let us know in comments below!

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Posted in: INNOVATION

Tags: apps,appstore,BB10,BlackBerry,Blackberry 10,BlackBerry App World,Blackberry Apps,BlackBerry World,blackberryappworld,manufacturer,mobilepostcross,Mobility,RIM,smartphones

About the author: Germaine Lombardo

Germaine has held financial positions with a retailer, home-builder and university in her 10-year career. Those positions included treasurer, controller, and head of strategic planning. She is involved in product design and implementation and contributing to strategic initiatives within the magazine.

Yoseef Chinesco

Lets see if this rolls up on the PlayBook.
ulrita dewi

I love their new OS & hardware and everything, but it’s going to be hard switching from Android
ian bremmer

Really hope RIM the best, I hope it takes off like it should…
Obi ezekwesili

I dont think it is enough to compete with google play and apple’s App Store?
paola gurrieri

They should partner with amazon and bring amazon App Store to bb 10.

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