How extensive the changes are in rebranded RIM App World Web Storefront: BlackBerry World?

The beleaguered smartphone manufacturer, RIM has announced a name change for its BlackBerry App World web Storefront, BlackBerry App World is now simply called “BlackBerry World”. It will be the one-stop shop for all of your mobile entertainment needs.

The new BlackBerry World rebranding will have area of focus, offer more than apps with videos and music available there as well. And if you find something you love and want to tell the world, you can easily share it with your friends over BBM, Facebook and Twitter.

Web: appworld.blackberry.com

Research In Motion Limited (RIM) is few days away from  its next-gen OS, BlackBerry 10 debut. Writing in a blog post, the company said the new branding will also be rolled out to BlackBerry smartphone and PlayBook owners in the “coming weeks”.

BlackBerry-World-logo

With BlackBerry World, there are various ways to browse, download, buy, and manage apps using a BlackBerry smartphone, BlackBerry PlayBook tablet, or desktop or laptop computer,— inspiration is at your fingertips. And if you find something you love and want to tell the world, you can easily share it with your friends over BBM, Facebook and Twitter. Also, you can simply tap smartphones together and invite your friends to download it* — just like that.

“While improving the app store is important, let’s not forget that it’s quality that we want to see over quantity; if a platform adds an app store with two billion terrible apps, they’re no better off than when they had two hundred terrible apps,” Anna Scantlin wrote.

BlackBerry-World-logo-1Test out the store’s new offerings & let us know in comments below!

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Germaine Lombardo

SENIOR EDITOR at CEOWORLD Magazine
Germaine has held financial positions with a retailer, home-builder and university in her 10-year career. Those positions included treasurer, controller, and head of strategic planning.She is involved in product design and implementation and contributing to strategic initiatives within the magazine.
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About the Author
Germaine Lombardo

Germaine has held financial positions with a retailer, home-builder and university in her 10-year career. Those positions included treasurer, controller, and head of strategic planning. She is involved in product design and implementation and contributing to strategic initiatives within the magazine.

Email: glombardo@ceoworld.biz