BlackBerry smartphone maker, Research in Motion could license its mobile operating system to other manufacturers including a sale of its smartphone hardware unit. How do you feel about BlackBerry smartphone maker RIM mobile operating system licensing (BlackBerry 10)? Or, should RIM decide to sell its smartphone hardware division business?
Let’s wait and see.
Company has also renamed its BlackBerry App World webstore to “BlackBerry World,” ahead of the launch of BlackBerry 10 devices. RIM is undoubtedly playing catch-up with iOS, Android, and Windows Phone. RIM is scheduled to launch BlackBerry 10 at the end of January, which is expected to compete against Apple’s (AAPL) iPhone and Samsung’s Galaxy devices.
The Waterloo, Ontario-based company hired JPMorgan Chase & Co. (JPM) and RBC Capital Markets in May to help it evaluate options.
Who would actually use the BlackBerry 10 mobile operating system?
- Samsung — NO — As they are using Android, and have Windows Phone in reserve too.
- Nokia — NO — As they are using Windows Phone
- Motorola — NO — have it’s in-house operating systems
- Apple — NO — have it’s in-house operating systems
- HTC — maybe — As they have tried almost everything else, does not have enough cash to make transition like Nokia managed from Symbian to Windows Phone.
- Smaller manufacturers — NO (90% chances and 10% chances maybe) — happy with off the shelf versions of Android
Interestingly, Google’s Android operating system already dominates the market.
RIM President and Chief Executive Officer Thorstein Heins made the remarks in an interview with newspaper Die Welt, that the company will consider strategic alliances after the BlackBerry 10 devices launches, including a possible sale of hardware production or software licenses… This is a crucial moment and milestone for Research in Motion,” Heins told Die Welt.
“We are a relatively young industry. In the smartphone market, which is growing fast, so there is still plenty of room. It will be shown at some point, how many systems the market can bear. I’m assuming that we’ll play with BlackBerry 10 is not just a role. I think our role will be substantial,”
“The main thing for now is to successfully introduce Blackberry 10. Then we’ll see,” Thorstein Heins told the paper in a lengthy Q&A.