Unsurprisingly in the latest effort to compete with iTunes. Amazon.com Inc. has launched a version of its an iOS-optimized version of the popular “Amazon MP3 store” geared specifically toward iPhone and iPod Touch users to buy music from its digital store.
Seattle-based, retail giant, Amazon has been moving aggressively over the last couple of years to attract music fans to compete with other behemoths like Apple, Netflix Inc., Google Inc. and Barnes Barnes & Noble Inc.
Until now, customers who have iPhones and other portable devices that use Apple’s iOS operating system, could not buy Amazon’s MP3’s from their device.
Move over, the new, “optimized” version of Amazon’s MP3 mobile website for iPhones and iPod Touches (www.amazon.com/mp3) — not really an app, but ashiny HTML5-based MP3 Store, easily viewable on a portable device.
Amazon’s browser-based MP3 store library has 22 million songs available in the U.S. and more than 29 million world-wide and gives access to daily deals like $5 albums, $0.69 songs, and free music from up-and-coming artists.
Music purchases are now automatically saved to customers’ Cloud Player libraries and can be downloaded or played instantly from any iPhone, iPod Touch, iPad, Kindle Fire, Android phone or tablet, Roku, Sonos home entertainment system, or any Web browser.
Features of the Amazon MP3 mobile store include:
- Built on HTML5 and designed for iPhone and iPod touch.
- Access to everyday deals like $5 albums, $0.69 songs, and free songs from artists on the rise.
- Individualized recommendations based on purchase history.
- Immediate availability and seamless playback of purchases in the Amazon Cloud Player app.
- Free storage of all Amazon MP3 purchases in Amazon Cloud Player.
“Since the launch of the Amazon Cloud Player app for iPhone and iPod Touch, a top request from customers has been the ability to buy music from Amazon right from their devices,” said Steve Boom, vice president of Amazon Music. “For the first time ever, iOS users have a way do that—now they can access Amazon’s huge catalog of music, features like personalized recommendations….They can buy their music once and use it everywhere.”
Tried out the app yourself? Drop us a line in the comments section.