The Korean electronics giant, Samsung has revealed that it’s dropped plans to create tablets for the Windows RT OS in the U.S. So what is the future prospects of Windows RT? Samsung isn’t the 1st company to bail on Qualcomm-powered Windows RT device OS: HP backed off on the OS last year, soon after Microsoft unveiled its Surface tablet. Samsung is one of the world’s top provider of smartphones and tablets.
Reason: Microsoft has done a shoddy job promoting Windows RT operating system, and Samsung don’t want to waste marketing money doing it on the Microsoft’s behalf. Samsung’s retail partners showed less interest in Windows RT OS and think it’s demand is only modest.
Mike Abary, the head of Samsung’s PC and tablet business in the U.S., said at the Consumer Electronics Show” There wasn’t really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8. … When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was. And that heavy lifting was going to require pretty heavy investment.”
Samsung’s not scrapping the devices altogether. Abary also added, “We didn’t necessarily attain the price point that we hoped to attain.” That’s not Microsoft’s fault, according to Samsung, but it is what it is.
As the entire market declines, and Samsung is relatively new to the U.S. PC market, company will need to come up with something to revitalize its PC business.