In-App Advertising: Increased Profits & Budding Perspectives

As Advertising Goes Mobile, In-App Ads Become the Most Demanded Initiative: A trite statement that world has become mobile is not likely to surprise  anybody today. Indeed, people are increasingly using mobile devices likewise at work and leisure.  However, not only is mobile facilitating peoples’ lives, but also, it is changing the course of development in any industry, advancing such qualities as dynamics and mobility to new standard.

The ad sphere, which traditionally has been most susceptible to any changes, has adopted mobile amazingly fast, and mobile advertising in general, with in-app advertising in particular, have already become the new most popular strategy with marketers worldwide.

The latest AppsWorld event has outlined the overall trend: in-app advertising is growing at an incredible pace, and is promising a colossal potential profitability to those who exercise.

When speaking of the trend’s implementation, the breakdown by regions shows that Eastern Europe is developing the in-app segment relatively slower than the US, Canada, or Western Europe. Yet, the predicted growth is already perceptible here, too.

Launching and Tracking It Right

When it comes to mobile advertising, marketers need to decide which of their mobile inventory to monetize rst. Some pioneers have discovered that in-app ads happen to be both the easiest and most ecient way to get the most out of mobile: promote the brand and get the nice returns. When set up right, in-app advertising campaigns can show impressive results irrespective to the region and country.

The success of in-app ad campaign depends much on the chosen strategy, of course. But there is one important advice: if you have a mobile app for any popular mobile OS, simply oer the basic free and extended paid versions, and add advertising to the former. This will,
on the one hand, encourage the most fastidious users to purchase the paid version, and on the other hand, bring you revenue from advertising to less choosy users who will go with the free app.

Today, the biggest challenge in this type of mobile advertising is the complexity of tracking the number of app installations. The good news is, partnering with the right ad serving platform can solve this problem. Epom, in particular, has already implemented advanced relative
technologies for tracking the installations of your application in a fast and convenient way, which contributes a lot to ad campaign optimization and performance measurement.

What Are The Perspectives?

There’s already much buzz around in-app advertising, but the prospects for its further development are even more exciting.

The largest players on the market compete in developing more innovative features, the in-app ads themselves are getting more appealing for users to interact.  Google has recently introduced a technology for automatic installation of applications on users’ mobile devices as soon as those get online, based on users’ preferences collected during their previous visit to Google Play, which opens up immeasurable opportunities for in-app display advertising, highly effective and usually cheaper in all areas and regions. This is going to be a prevailing tendency for a long period of time.

Also, the interactivity and effectiveness of in-app ads will continue to improve, as rich media keep getting more and more popular. Yet, the intensity, according to Epom Data Center, remains different in various countries and regions. In particular, rich media in-app ads are more often implemented in America, whereas Asia and Eastern Europe still leverage standard banners more, the share of rich media in applications here being only 9% now. Nonetheless, it is anticipated that this percentage will be increasing in the upcoming years, so this geographic region is worthy of attention in this respect.

Today, the biggest challenge in this type of mobile advertising is the complexity of tracking the number of app installations. The good news is, partnering with the right ad serving platform can solve this problem. Epom, in particular, has already implemented advanced relative technologies for tracking the installations of your application in a fast and convenient way, which contributes a lot to ad campaign optimization and performance measurement.

By, Adam Jablonski, CEO of Epom, comments on the growing popularity of in-app advertising, and shares some tips on better monetization of the said mobile inventory.

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Editorial Team

Editorial Team at CEOWORLD Magazine
CEOWORLD Magazine, the world's leading business and technology online magazine written strictly for CEOs and forward-thinking high-level executives at companies around the world.
( info@ceoworld.biz )
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CEOWORLD Magazine, the world's leading business and technology online magazine written strictly for CEOs and forward-thinking high-level executives at companies around the world. ( info@ceoworld.biz )