Google’s Android based smartphones accounts for nearly 75 percent of the global smartphone market, followed by Apple’s iPhone at 15%. In the United States, Android is clubbing iPhone 53% to 34%. But, why market share is so important for smartphone?
Mobile is a “platform market” and in platform based markets, 3rd-party companies build products and services, called “Apps” on top of platforms. So, if Android has more market-share the iphone – more likely application developers will be are attracted to it. The power and value of the leading platform increases, and the value of the smaller platforms collapses.
In the past 2 years and so, in the U.S., Apple’s market share has risen from 25% to 34%. But Android’s market share has more than doubled, rising from 26% to 53%.
Given such a disparity Android should also have a greater share of mobile web traffic. But it doesn’t.
Apple’s iPhone users completely dominate Internet-based smartphone activities – utter dominance of mobile web traffic.
Apple devices account for more than 60 percent of mobile web traffic, while Android devices account for only 20 percent. iOS (iPads and iPhones) accounted for nearly 20% of Black Friday sales. Android devices, meanwhile, accounted for only 5.5%.
So what explains the discrepancy?
This according to IBM Digital Analytics Benchmarks, Mobile Shopping: Mobile purchases soared with 24 percent of consumers using a mobile device to visit a retailer’s site, up from 14.3 percent in 2011. Mobile sales exceeded 16 percent, up from 9.8 percent in 2011.
The iPad Factor: The iPad generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent.
Who is using Android based devices, and why don’t they buy anything or even read? —- Is the web browsing experience on Android somehow less discoverable or enjoyable?
Are Android devices mostly used by digitally incurious people, who simply not care to use the web? ————— OR why are iPhone and iPad users using the web so much?
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