Catchy, Rather than fight the charges Myspace chose to settle
Social network, Myspace has settled charges by Federal Trade Commission in the US over its sharing of personally identifiable information about millions of users with advertisers. For the next 20 years MySpace will be undergoing regular privacy assessments. Rather than fight the charges Myspace chose to settle!
Myspace, Social network advised its 24.7-million members to create or update online profiles with substantial personal information — such as a person’s age, gender, photograph and name (if they failed to provide one, their real name would be associated with this information).
Then, Social network assigned a unique identifier, which it called a “Friend ID,” to each profile. It can also include information like pictures, hobbies, interests, and lists of users’ friends.
“Advertisers could use the Friend ID to locate a user’s Myspace profile to obtain personal information publicly available on the profile and, in most instances, the user’s full name,” the FTC said. “Advertisers also could combine the user’s real name and other personal information with additional information to link broader Web-browsing activity to a specific individual.”
The Social-networking website Myspace was acquired from News Corp. last year by Specific Media for a rumored $35 million. News Corp. purchased the social networking site in 2005 for $580 million.