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Reasons for attack by Yahoo against perhaps the most powerful consumer social networking site Facebook

Yahoo Inc sued Facebook Inc. (FB) over 10 patents that include methods and systems for advertising on the Web, information sharing and privacy. Yahoo is looking for ways to revive growth after losing ground to Facebook in the display advertising market and trailing Google Inc. (GOOG) in Web searches. Yahoo claims it invented many of the techniques that Facebook uses to run its eponymous, ubiquitous, cloud-computing social network.

In an e-mailed statement, Yahoo said it is confident it will prevail.

“Unfortunately, the matter with Facebook remains unresolved and we are compelled to seek redress in federal court,” the company said in a statement.

“For much of the technology upon which Facebook is based, Yahoo! got there first,” the company argued in its complaint. “Facebook’s entire social network model, which allows users to create profiles for and connect with, among other things, persons and businesses, is based on Yahoo!’s patented social networking technology,” Yahoo said.

Facebook spokesman Jonathan Thaw said “Once again, we learned of Yahoo’s decision simultaneously with the media,” Facebook said. The company said it would defend itself against what it called “these puzzling actions.”

“We’re disappointed that Yahoo, a long-time business partner of Facebook and a company that has substantially benefited from its association with Facebook, has decided to resort to litigation,” he said.

Jeff Roberts at paidcontent analyzes the ten patents:  7454509 Online playback system with community bias. … A music station based on what you and your friends listen to. …

7599935 Control for enabling a user to preview display of selected content based on another user’s authorization level. … Share an item only with selected friends. …

5983227 Dynamic Page Generator. … A customized homepage. …

US Patent 7747648 World modeling using a relationship network with communication channels to entities …

7668861 System and method to determine the validity of an interaction on a network. … Using visitor data to screen for spam or fake users.

US Patent 7406501 System and method for instant messaging using an e-mail protocol

Matt Rosoff wrote, Fortunately, Facebook also has a big powerful friend: Microsoft. .Microsoft has more than 20,000 patents. And it’s not afraid to use them.

About the AuthorProfessional

Amarendra is the Chief Executive Officer and Editorial Director at CEOWORLD Magazine, and is responsible for all business management, company operations, finance, and social advertising operations.

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