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BlackBerry PlayBook, Apple iPad Rival Gets a juicy offer Again

BlackBerry PlayBook, Apple (NASDAQ: AAPL) iPad rival gets a juicy offer again, Research In Motion (NASDAQ: RIMM) has slashed its price to $299 — for any configuration.  Company says the PlayBook sale will end February 4. Research In Motion has reportedly lost $485 million on unsold PlayBooks since the tablet’s launch in April 2011. According to the sale page,

ON SALE: $299 (16GB, 32GB, 64GB)

SAVE: $400 (64GB), $300 (32GB), $200 (16GB)

SALE ENDS: 2/4/2012

BlackBerry PlayBook – the world’s first professional grade tablet

Discover a truly uncompromised tablet experience with the BlackBerry® PlayBook™. At less than half an inch thick, with a 1GHz dual core processor, it’s both ultra-portable and ultra-powerful, so you get high performance at every turn: stunning multimedia, true multitasking, and access to the whole Internet – no exceptions.

Don Reisinger writes, “What’s worse, at $299 for the 16GB BlackBerry PlayBook version, RIM could risk pricing that version of the 7-inch tablet out of the market. Apple, meanwhile, has been the only major company to eschew price cuts. The company’s iPads still retail for between $499 and $829, and unlike the competition, they continue to fly off store shelves at those prices. However, exactly why RIM would sell all of its models at the same price, thus pushing customers to the higher end of its spectrum and keeping the lower-end models off wish lists, is a head-scratcher.”

About the AuthorProfessional

Associate managing editor, has been fascinated with the financial markets ever since she bought her first stock at 11 years old. She is a trader of stocks, options, currencies, and futures.

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