Tech and Web NEWS

TagMan independent tag and pixel management system Secures $1.3 Million

By Elizabeth Haggar for CEOWORLD Magazine Updated:February 16, 2010

TagMan, London-based startup, that helps advertisers to track the performance of their online campaigns has secured $1.3m in a first round of financing led by Cambridge Angels and the London Business School’s angel investor network E100.

TagMan added Cambridge Angels Robert Brady, founder of software company Brady plc, and John Yeomans, director of First Capital and also a London Business School E100 member, to its board of directors.

“We were impressed how the powerful combination of pain-free tag management and a single view of the entire customer journey is already driving amazing returns for its clients,” said Cambridge Angel John Taysom.

“Without TagMan, marketers can’t plan their campaigns based on a true understanding of customer behavior, the channels that work, and how they perform together. Industry experts estimate that there is 20%-30% waste in current budgets,” Taysom added.

TagMan, founded in 2004 by Paul Cook and Jonathan Baron, had previously raised $800,000 from “friends and employees”. TagMan clients include online advertisers and agencies in the U.S. and Europe, including Virgin Atlantic, Boden, Thomas Cook and Media Contacts.

TagMan, the first independent tag and pixel management system, was built and developed by web analytics pioneer Paul Cook as a solution to the problems caused by the proliferation of website tracking tags and pixel weight. TagMan has revealed that up to 25% of a typical e-commerce advertiser’s commissions are duplicates.

TagMan instantly deduplicates sales and attribute credit in real time across ALL online channels so that for every $1 spent with TagMan, clients see up to a $9.50 return on their investments. Existing platforms do not offer this conversion report. The negative impact of too many pixels on a client’s website (contributing to shopping basket abandonment) drove TagMan’s focus on latency and pixel reduction as a core part of the platform used by clients globally.

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