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Chrysler creates Dodge Ram brand for trucks and appoints new Chiefs At Chrysler, Dodge Brands

By Irina Waqar for CEOWORLD Magazine Updated:October 5, 2009

Chrysler Group LLC has named executives to head its newly created Dodge Ram and Dodge Car brands.

Peter Fong, head of the Chrysler brand, and Michael Accavitti, head of the Dodge brand, have left the company, the auto maker said Monday. Fong will be replaced by Olivier Francois.

The company said Monday that Fred Diaz Jr. will be president and CEO of the Dodge Ram brand, which consists of vehicles like the Dodge Ram pickup. Diaz will also be Chrysler’s top U.S. sales executive.

Chrsley says Ralph Gilles will be president and CEO of the Dodge Car brand. He will also continue as the Chrysler brand’s head of product design.

Chrysler says Olivier Francois will be president and CEO of the Chrysler brand. Francois was previously head of the Lancia brand at Fiat Group Automobiles.

Former Chrysler brand head Peter Fong and Dodge brand chief Michael Accavitti left have left the company.

Chrysler Group LLC has named executives to head its newly created Dodge Ram and Dodge Car brands.

The company said Monday that Fred Diaz Jr. will be president and CEO of the Dodge Ram brand, which consists of vehicles like the Dodge Ram pickup. Diaz will also be Chrysler’s top U.S. sales executive.

Chrsley says Ralph Gilles will be president and CEO of the Dodge Car brand. He will also continue as the Chrysler brand’s head of product design.

Chrysler’s new Italian management has decided to split the Dodge brand into two groups, one focusing on Dodge Ram trucks and the other on cars and minivans

Chrysler Group LLC said on Monday it is creating a new Ram brand for its Dodge-branded trucks as part of a plan to revive the company’s vehicle lineup.

Chrysler, which has been rushing to revamp its old product lineup after it emerged from bankruptcy in June under a new management led by Fiat SpA (FIA.MI), said its Dodge brand will be split into two: the Dodge Ram brand and the Dodge Car brand.

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