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How to get direct deep links for your site using named anchors?

By Amarendra Bhushan for CEOWORLD Magazine Updated:September 28, 2009

The Google Webmaster Central Blog reports that Google generate such deep links algorithmically, based on page structure, so they may be displayed for any site, including yours.

To improve the chances of getting deep links to your site, Google recommends the following:

“First, ensure that long, multi-topic pages on your site are well-structured and broken into distinct logical sections. Second, ensure that each section has an associated anchor with a descriptive name (i.e., not just “Section 2.1″), and that your page includes a ‘table of contents’ which links to the individual anchors. The new in-snippet links only appear for relevant queries, so you won’t see it on the results all the time — only when we think that a link to a section would be highly useful for a particular query.”

MG Siegler writes, It’s mildly annoying when I’m searching for something specific and Google returns results that are led by a huge overview page like the ones found on Wikipedia. I usually just use the Cached option to locate the information that I’m looking for, since that highlights the keywords in the resulting page. But now Google has a better option.

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