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Japanese video game maker Nintendo drops Wii price to $199 for first time

Nintendo Co. cut the price of the top-selling Wii for the first time since the game console’s introduction in 2006, starting Sunday, the system will go for $199.99 — a $50 dollar discount from the original price.

The system will include the Wii Remote controller, Nunchuk and Wii Sports software. Analysts say the price cuts, along with those already announced for the other two systems, will help lure new buyers, especially as the holiday buying season nears.

In March, however, it was overtaken in sales by Sony’s PlayStation 3 in Japan and it has suffered dramatic declines in sales in the US this year. In August, Nintendo sold 277,000 units in the US, down from 453,000 a year earlier, according to research firm NPD.

Microsoft cut the price of its basic Xbox 360 Arcade model by $80 to $199.99 a year ago and saw sales rise 20 per cent in the first half of this year.

Sony said on Wednesday that sales of the PS3 in the US had risen 300 per cent since it dropped the price by $100 and introduced a slimmed down version of the console this month.

Nintendo said its latest move would help it to expand its gaming market by making video games accessible to more and more consumers.

Nintendo also announced now that its key upcoming releases include Wii Fit Plus, launching on October 4, and New Super Mario Bros. Wii, launching on November 15. Wii Fit Plus features new multiplayer elements and the ability to customize workouts to fit individual needs, while New Super Mario Bros. Wii is the the first Mario game ever to allow four players to take part in the action at the same time.

Also, beginning October 2, a novel series of sampling events called “World of Nintendo” would be introduced in Long Beach, California, and consumers in select cities will have the new, convenient way to decide which Nintendo adventure to tackle next.


About the AuthorProfessional

Amarendra is the Chief Executive Officer and Editorial Director at CEOWORLD Magazine, and is responsible for all business management, company operations, finance, and social advertising operations.

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